About the position
This is a Hybrid position that includes working 3-days per week in our Owatonna facility and remote 2-days. Ideal candidates will live within a 50-mile radius of our Owatonna facility. Additional considerations may be afforded to candidates that reside outside of a 50-mile radius from our Owatonna facility. Wenger Corporation is a privately held, leading manufacturer of high-quality music education, performing arts and athletic products. Whether you come from a music, performing arts, or athletic background, or are simply looking for an opportunity to bring your particular expertise to an exciting industry, Wenger Corporation provides something rarely found in other manufacturers: A chance to put your passion to work. Wenger Corporation is seeking a Lead Demand Generation Specialist to join our team! As a Lead Demand Generation Specialist, you will contribute to Wenger Corporation's strategy to provide an exceptional customer experience by driving qualified leads through integrated marketing campaigns. This role will focus on optimizing SEO performance, managing CRM and marketing automation integrations, and running high-impact email and social media campaigns; working closely with the marketing, sales, and digital teams to create a seamless lead-to-revenue journey.
Responsibilities
- Plan and execute demand generation campaigns across digital channels including email, paid and organic social media, and web.
- Work closely with Content Manager and Marketing Team Members to create lead generation campaigns.
- Provide agency management for CRM and Lead Generation analytics.
- Manage marketing automation tools (CRM: e.g., Salesforce, HubSpot) to support campaign execution and lead scoring.
- Build and manage lead nurture workflows and email campaign calendars.
- Track, analyze, and report on campaign KPIs and pipeline impact.
- Work directly with Communications Coordinator and IT Analysts for B2B CRM Analytics.
- Collaborate with content and design teams to develop campaign assets.
- Work closely with Communications Coordinator, Content Manager and Sr Marketing Manager on NPD launch efforts.
- Continuously test and refine tactics to improve conversion rates and ROI.
- Stay up-to-date with the latest marketing trends, tools, and technologies.
- Work closely with Sales and IT Analysts to assess the potential of leaders and funnel through CRM system.
- Organize, track and report on lead activity for all Marketing Campaigns.
- Work with Sales and Marketing Leaders to align on lead generation strategies.
- Ability to track, analyze and report on lead generation performance.
Requirements
- Bachelor's degree in Marketing, Communications, Music Education, or a related field.
- 4+ years of experience in demand generation, digital marketing, or marketing operations.
- Strong understanding of CRM systems and marketing automation tools (HubSpot, Marketo, Salesforce, etc.).
- Demonstrated success managing SEO, email marketing, and paid/organic social media campaigns.
- Analytical mindset with experience in campaign tracking, A/B testing, and performance optimization.
- Comfortable working cross-functionally in a fast-paced environment.
Nice-to-haves
- Experience in working with a B2B company, preferably in a music education or similar market.
- Familiarity with tools like Google Analytics, HubSpot, WordPress, Salesforce or similar platforms.
- Creative, results-oriented mindset with a focus on meeting sales and marketing goals.
Benefits
- Paid Time Off
- 9 Paid Holidays
- Generous Profit Sharing
- Medical, Dental and Vision Insurance
- Spending Accounts - HSA, FSA, DCFSA
- Company Paid Short-term and Long-term Disability Insurance
- 401k Retirement Plan with Company Match
- Company Paid Life Insurance
- Supplemental Life Insurance
- Onsite Fitness Center
- Employee Assistance Program
- Tuition Reimbursement Program
