Demand Generation Specialist - Automotive

PTC • Boston, MA

1d • $75,000 - $90,000 • Hybrid

About The Position

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. We are seeking a hands-on Demand Generation Specialist to support growth within the automotive industry, one of PTC’s strategic verticals. This role is responsible for planning and executing integrated, multi-channel demand generation programs that drive qualified pipeline and support revenue objectives, in close alignment with Sales and cross-functional partners. This role would be hybrid in our Boston office. The ideal candidate brings both executional rigor and genuine interest in the automotive market, with curiosity for how the industry is evolving across software, engineering, manufacturing, and digital transformation. This is an experienced individual contributor role suited for someone who enjoys building, optimizing, and scaling campaigns while translating industry trends into relevant, high-impact marketing programs.

Requirements

• 2-5 years in B2B demand generation / growth marketing (Software solutions, SaaS or complex solutions a plus).
• Proven experience executing multi-channel campaigns and optimizing with data.
• Practical knowledge of lead lifecycle concepts (MQL/SQL), nurturing, and audience-based retargeting.
• Comfortable partnering with Sales and cross-functional teams to deliver pipeline outcomes.
• Strong project management skills (bonus if you’ve worked with structured work management processes
• Marketing automation + CRM familiarity; dashboards/analytics experience. (Salesforce, Qlik, Microsoft Office tools, familiarity with AI tools

Responsibilities

• Campaign strategy & execution (multi-channel)
• Plan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads and any new trending channels and content syndication to engage target accounts and personas.
• Build and manage campaign infrastructure: landing pages, content offers, audiences, and nurture tracks
• Maintain an always-on nurture motion and retargeting audiences to move buyers through the funnel.
• Lead management, scoring, and funnel operations
• Partner with Marketing Ops/Sales Ops to ensure leads are correctly routed and lifecycle-managed; regularly review lead quality and fix data issues
• Contribute to lead scoring review and ongoing workflow improvements (a key activity called out in our internal playbook).
• Performance reporting & optimization
• Track, analyze, and optimize campaign performance against KPIs (MQLs, SQLs, pipeline influenced, CAC/ROAS where applicable) and recommend changes to targeting, creative, and channel mix.
• Build clear visibility for stakeholders using dashboards and structured reporting (aligned with enablement around analytics tools referenced in team context).
• Creative and agency/vendor coordination
• Drive creative briefs, asset requests, and production workflows; coordinate approvals and timelines with internal creative and external partners.
• Partner with paid social stakeholders/processes—NA touchpoints indicate a formal “paid social creative process” kickoff with an agency partner.
• Cross-functional alignment (Sales, field, events where relevant)
• Work closely with Sales to align campaigns to revenue priorities and ensure marketing contribution to pipeline.
• Coordinate integrated programs that may include webinars/field activities/events, including stakeholder communication and logistical alignment.

Benefits

• Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock.
• Certain roles may also be eligible for participation in our equity programs.
• Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed