Gradial-posted 27 days ago
$125,000 - $150,000/Yr
Full-time • Mid Level
Seattle, WA
11-50 employees

As the Demand Generation Marketing Manager, Ops at Gradial, you’ll power the systems that drive scalable growth. You’ll own HubSpot automation, data hygiene, reporting, and lifecycle campaigns — ensuring every program runs efficiently, tracks accurately, and converts effectively. You’ll build and optimize workflows, email nurtures, newsletters, and landing pages, managing the data and analytics behind them. Partnering with Sales, you’ll enrich and route leads, maintain a clean funnel, and deliver the insights that accelerate pipeline. If you thrive on precision, automation, and continuous optimization, this role gives you full ownership of the infrastructure behind Gradial’s go-to-market motion.

  • Own HubSpot automation, workflows, and lifecycle management
  • Maintain clean, segmented data and lead routing across systems
  • Manage lead enrichment and prospecting via Lusha and LinkedIn Sales Navigator
  • Build and optimize nurture programs, newsletters, and landing pages that drive conversion
  • Write and test campaign and email copy aligned to buyer stages
  • Develop dashboards and reports to track funnel health and campaign performance
  • Partner with Sales on lead flow, scoring, and handoff alignment
  • Collaborate with the Field Demand Gen Manager to ensure attribution accuracy and data consistency
  • Test and iterate for continuous improvement and scalable growth
  • 3+ years in demand generation, marketing operations, or lifecycle marketing for B2B SaaS
  • Hands-on expertise with HubSpot Marketing Hub — automation, workflows, and reporting
  • Experience with lead enrichment tools like Lusha and LinkedIn Sales Navigator
  • Strong copywriting skills for lifecycle and nurture programs
  • Analytical mindset with proficiency in funnel reporting and conversion tracking
  • Organized, detail-oriented, and comfortable in a fast-paced startup environment
  • Experience building lead scoring and lifecycle automation
  • Familiarity with CRM data flow between marketing and sales tools
  • Knowledge of email deliverability and A/B testing best practices
  • Competitive salary and meaningful equity
  • Comprehensive health, dental and vision coverage
  • Fast-paced environment with flexibility and ownership
  • Real impact, zero bureaucracy
  • A front-row seat to building category-defining AI infrastructure
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