Comply365-posted 2 months ago
Full-time • Mid Level
Fort Worth, TX
11-50 employees

We are looking for a highly motivated and skilled Demand Generation Manager to lead our Demand Generation and Account Based Marketing initiatives. As part of a dynamic marketing team, this is a key position that requires advanced knowledge of demand generation and ABX strategies, a keen analytical thinker and the ability to develop creative campaigns that drive traffic, engagement, and conversions across multiple channels. The successful candidate will have a proven track record of generating leads and revenue for a B2B software company nurturing leads throughout the funnel and executing targeted ABX campaigns for key accounts. Reporting to the Director of Marketing, the Demand Generation Manager will develop and execute campaigns to bring qualified leads and customers into the funnel, decide on outreach strategies for different prospect segments and define approaches to using content for generating more high quality MQLs that convert to SQLs and eventually turn into revenue. This is an excellent opportunity to join Comply365, a market leader in operations, safety, training and data intelligence technologies serving the global aviation, defense and rail industries with a stellar customer base of 140+ customers in 30+ countries in 6 continents worldwide. This role is hybrid, you will need to be located within a commutable distance to the Dallas/Fort Worth area and have a willingness to be in the office.

  • Introduce effective ABM / ABX strategies targeting high-value accounts to support growth in key customer accounts.
  • Develop growth strategies with the sales team in order to optimize engagement within high-value accounts.
  • Develop and execute multi-channel demand generation campaigns that have a direct impact on pipeline growth, including content marketing, webinars, campaigns, email marketing, social media and paid advertising.
  • Work with sales and account management teams to identify high value target accounts and create personalised marketing campaigns to drive penetration and increase opportunities for cross-sell.
  • Optimize the Comply365 website to increase traffic and sessions to drive increased volume and quality of inbound leads.
  • Manage our Website SEO and Content tool, BrightEdge, to refine and improve SEO, website traffic and the frequency of blogs.
  • Leverage our marketing automation tool, HubSpot and CRM, Salesforce, to build and maintain a robust lead scoring framework to progress MQLs to SQLs.
  • Optimize the lead and opportunity nurturing process to progress leads along the funnel, improve conversion rates, reduce churn, and increase customer lifetime value.
  • Work with the wider Marketing Team to produce high-quality marketing content that speaks to prospects' and customers' pain points.
  • Conduct regular A/B tests and analyze campaign performance to identify areas for improvement and make data-driven decisions.
  • Optimize digital campaigns and all online marketing channels to drive inbound leads.
  • Collaborate with cross-functional teams, including product, customer success, and operations, to ensure campaigns align with overall business objectives.
  • Analyze data and metrics: set campaign KPIs and supervise the success of marketing initiatives by analyzing marketing data leveraging both our HubSpot and Salesforce.
  • Degree in Marketing, Communications, or a related field.
  • 5+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation and account-based marketing targeting high value accounts.
  • Demonstrable success driving pipeline growth and revenue through integrated campaigns.
  • Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms.
  • Excellent written and verbal communication skills, with the ability to create engaging marketing content.
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
  • Strong analytical skills and ability to use data to inform decision-making and strategy development.
  • Experience managing budgets and ability to balance competing priorities effectively.
  • Flexible work environment
  • Unlimited PTO
  • Paid Holidays
  • Comprehensive benefits package (medical, dental, vision, life insurance, disability insurance, HSA, and FSA)
  • Paid parental leave (12 weeks primary caregiver, 6 weeks secondary caregiver)
  • 401(k) plan with company match
  • Ample learning and development opportunities
  • Employee referral bonus
  • Semi-annual on-site meetings
  • Fun, positive, collaborative environment!
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service