Demand Generation Manager

Coursedog

86d

About The Position

Coursedog is looking for an enthusiastic Demand Generation Manager to plan, launch, and optimize multi-channel campaigns that create qualified pipeline to connect more higher ed institutions with our Intelligent Academic Operations Platform. You will own programmatic channels, plan media buys with industry publications, and orchestrate integrated campaigns across a variety of channels. You’ll leverage ICPs/personas defined by Product Marketing to improve targeting, partner closely with our SDR to provide essentials signals and assets to help drive more discovery calls, and leverage Pardot + Salesforce as well as the rest of our martech stack to run a disciplined testing and measurement cadence.

Requirements

• 3–5+ years in B2B SaaS demand generation.
• Proven experience managing paid search and LinkedIn Ads (architecture, bidding, audiences, creatives, CRO).
• Hands-on experience with media buying in industry publications.
• Strong understanding of marketing information architecture: ability to design and maintain clean campaign & content taxonomies, UTM and channel naming conventions.
• Collaborative operator who partners tightly with colleagues across the organization on events, content, positioning, design and more.
• Fluency in funnel analytics and attribution; comfortable diagnosing conversion drop-offs and proposing experiments.
• Excellent project management, communication, and stakeholder alignment skills; bias for action and iteration.

Nice To Haves

• Strong Pardot + Salesforce proficiency (nurtures, scoring, routing, campaign attribution).
• Experience in EdTech or marketing to higher ed leaders.

Responsibilities

• Own programmatic channels: plan, build, and optimize paid search (Google/Bing) and paid social (LinkedIn) to drive demo requests.
• Develop and manage media buying plans with industry publications (audience selection, placements, collaborate with our Sr. Content Marketing Manager & Lead Brand Designer on meeting creative specs, and performance reporting).
• Plan and execute integrated ABM campaigns (email nurtures, content syndication, landing pages), aligned to quarterly pipeline goals.
• Apply defined customer personas and messaging to audience targeting, offers, and sequencing.
• Partner with Sales/SDR leadership on outbound campaign assets and campaign enablement.
• Own marketing automation operations in Pardot (program builds, nurtures, lead scoring) and ensure clean Salesforce handoffs.
• Establish a testing roadmap (content, creative, audiences, bidding) with A/B rigor; socialize learnings and scale wins.
• Manage budgets and forecasts; track campaign influence and ROI at a program and channel level.
• Drive integrating AI & automation into the demand gen function and marketing more broadly.

Benefits

• Healthcare, Dental & Vision coverage with a fixed contribution model.
• 401(k) plan with a 4% employer match starting January 1, 2026.
• Unlimited Paid Time Off policy.
• Remote-first work culture.
• Equity participation in the company.
• Paid parental leave: 12 weeks for primary caregivers and 6 weeks for secondary caregivers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees