Demand Generation Manager

About the position

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com. We are seeking a highly motivated marketing professional to join our Commercial Demand Generation team as the Demand Generation Manager—Field Marketing to take the lead in expanding Workato’s field activities across North America. You will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to generate and accelerate the sales pipeline.

Responsibilities

• Own and build the overall field marketing program for North America.
• Identify and curate unique geographically focused campaigns and activities for different cities.
• Establish and refine repeatable processes, templates, and best practices for regional events.
• Track and report program results while closely monitoring event KPIs, lead flow, pipeline creation, and ROI.
• Partner closely with revenue leaders, sales representatives, and different Marketing sub-teams to align on programs and support the team pipeline and revenue goals.

Requirements

• At least 4+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies.
• Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona.
• Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines.
• A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail.
• Ability to travel up to 30% when travel permits.
• Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales.
• Knowledge of Marketo, Salesforce, Demandbase and other MarTech is preferred.

Benefits

• Variable pay based on performance.
• Benefits and perks including equity.