As a Demand Generation Manager - Embedded, you will be responsible for designing and executing integrated campaigns that drive awareness, engagement, and pipeline growth. In this role, you will also be responsible to: Integrated Campaigns Build and execute multi-channel demand generation campaigns (email, digital, events, content syndication, ABM) to support Embedded pipeline goals. Develop targeted campaigns with SDRs to support outbound motions Paid Advertising Manage paid digital campaigns across search, social, and display. Optimize spend for performance, ROI, and lead quality. Partner & Customer Marketing Support Workato's Embedded Partner Program by driving joint campaigns, referral motions, and co-marketing initiatives. Collaborate directly with embedded customers to support their conferences, events, and go-to-market activities. Sales Collaboration Work closely with SDRs and AEs to align campaigns with sales objectives, messaging, and follow-up strategies. Provide campaign enablement and guidance to ensure successful execution. Measurement & Optimization Track and report on demand generation performance, pipeline contribution, and ROI. Provide insights and recommendations to improve campaign effectiveness.