San Francisco, Hybrid)

GTreasury•New York, NY

50d•Hybrid

About The Position

GTreasury is the leading innovator of integrated SaaS treasury and risk management solutions for the digital treasurer. Developed using the latest technology, GTreasury helps empower organizations on their path to strategic treasury, by enabling total visibility into their cash, liquidity, payments and financial risk management. With enterprise clients spanning North America, EMEA and APAC, GTreasury is headquartered in Chicago with offices in London, Sydney and Manila. We are seeking an experienced Demand Generation Marketer to join our marketing team and lead the development and execution of our demand generation programs. This role will focus on building comprehensive nurture programs, managing paid advertising campaigns, and creating scalable marketing automation workflows that drive qualified pipeline for our sales team. The ideal candidate will have strong experience in B2B marketing automation, paid advertising, and campaign orchestration, with a proven track record of driving measurable revenue impact through demand generation initiatives. What We’re Looking For: Optimism and curiosity: Optimism will allow you to see the solution through the constraints, and curiosity will allow you to chart the path to success. Question asking and problem solving: Success plans are never the same for each customer, and so “the magic” lies in asking the right questions and translating into a plan that shows value. Kind, thoughtful, and respectful with a growth mindset: It is all, always about the people and the team. We’re looking for somebody who knows that software is a team sport, who values collaboration, and who is always growing and seeking to improve their own skills.

Requirements

3-6 years of experience in B2B demand generation or digital marketing roles
Advanced proficiency with HubSpot (Marketing Hub, CRM, workflows, and reporting)
Hands-on experience managing Google Ads and LinkedIn Ads campaigns
Strong analytical skills with experience using data to drive marketing decisions
Proven track record of achieving pipeline and revenue targets through marketing programs
Experience with lead scoring, segmentation, and marketing automation best practices
Excellent project management and organizational skills
Strong written and verbal communication skills

Nice To Haves

Experience marketing to finance professionals (CFOs, Treasurers, Controllers)
Background in B2B SaaS, fintech, or financial technology companies
Marketing automation and paid advertising certifications (HubSpot, Google Ads, LinkedIn Marketing Labs)
Account-Based Marketing (ABM) experience
Basic SQL knowledge for database segmentation and reporting
Experience with Google Analytics 4 and marketing attribution models

Responsibilities

Design comprehensive nurture program strategies and automated workflow logic in partnership with Marketing Operations
Define behavior-triggered sequences, lead scoring models, and segmentation criteria to guide prospects through the sales funnel
Develop "always-on" marketing program strategies for new database entries and score-based segmentation
Partner with Marketing Operations on workflow creation, implementation, and technical execution
Collaborate with Content team to determine messaging and timing for each nurture touchpoint
Ensure proper lead qualification and routing processes to optimize sales team efficiency
Manage and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads platforms
Develop audience segmentation strategies targeting enterprise prospects ($500M+ revenue companies)
Create and test ad creative, landing pages, and conversion paths to maximize ROI
Monitor campaign performance and adjust strategies based on data analysis and conversion metrics
Maintain detailed reporting on paid advertising performance and budget allocation
Plan and coordinate integrated marketing campaign strategies across multiple channels
Define messaging frameworks and campaign logic in partnership with Content and Marketing Operations teams
Analyze campaign performance data to determine optimal next touches and engagement strategies
Support global campaign initiatives and ensure consistent strategic approach across all touchpoints
Develop comprehensive reporting requirements and revenue attribution frameworks

Benefits

Salary: The expected annual median salary for this role is $110,000. Actual compensation for an individual may vary depending on skills, performance, qualifications, experience, and location.
Excellent medical, dental and vision insurance options
HSA and FSA options + company HSA contributions
401K matching
100% paid parental leave
15 paid holidays + competitive PTO
Flexible work environment

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