Demand Generation Manager

Bluwave-posted about 2 months ago
Full-time • Mid Level
Hybrid • Brentwood, TN
11-50 employees
Administrative and Support Services
Resume
Match Score
Upload and Match ResumeTrack Jobs with Teal

BluWave is hiring a Demand Generation Manger in support of its ongoing rapid growth and development. The Demand Generation Manager is responsible for developing and executing comprehensive demand generation strategies and tactics that drive awareness, engagement, and pipeline growth across multiple channels. This includes content development to support these initiatives and the sales process. You will be responsible for developing, executing, and continually optimizing demand generation initiatives across paid, owned, and earned channels including digital advertising, email, social media, events, and content distribution. You will play a key role in shaping how BluWave connects with target audiences, generating high-quality leads that support both marketing and company growth goals. The Manager will use data-driven insights and performance analytics to continuously refine demand generation efforts to create measurable outcomes contributing directly to achieving call and engagement targets, while also strengthening the brand's visibility and reputation across all service areas and customer types. This position requires a hands-on, analytical marketer who is fluent in HubSpot, curious and excited about emerging marketing technologies, enthusiastically leverages AI in their day-to-day work, and thrives in a high-performance environment. About BluWave BluWave is a rapidly growing, category-defining platform that leverages proprietary data, technology, and AI to connect top business builders with leading third-party resources. We serve the multi-billion dollar private equity market along with proactive public and independent companies. Our exclusive, pre-credentialed ecosystem includes best-in-class service providers, independent consultants, and interim executives. Named by Deloitte as one of the fastest growing and most innovative companies in North America, BluWave is hiring a Demand Generation Manager to help take BluWave to its next level.

  • Campaign Ownership: Develop and execute integrated marketing campaigns across digital, email, paid media, events, and social channels that drive marketing-attributed lead generation, lead nurturing, and pipeline growth aligned with department and organizational goals.
  • Paid Advertising: Manage paid spend across search, social, and retargeting platforms with a focus on optimizing ROI and lead quality.
  • Email Marketing: Oversee email programs including demand generation, thought leadership, newsletters, and event communications.
  • Social Media: Lead social media strategy and execution, including brand accounts and promoted executive content.
  • Event Support: Support events and webinars from planning through promotion and post-event follow-up.
  • Content Targeting: Develop messaging, positioning, and assets that resonate with key audiences and drives high-quality lead generation.
  • Podcasts: Own the podcasting process for company-owned podcasts. Partner with internal and external resources to manage the scheduling, recording, editing, and distribution.
  • Sales Assets: Partner with the client coverage team to create, maintain, and evolve collateral, pitch decks, and templates to ensure brand consistency and alignment with sales needs.
  • Cross-Channel Content: Utilize content across channels to engage prospects and nurture leads throughout the sales funnel.
  • Campaign Improvement: Own campaign measurement, attribution, and analysis using HubSpot and analytics tools to assess effectiveness, identify trends, and optimize performance.
  • Data-driven Action: Translate insights into actionable recommendations that improve conversion rates, lead quality, and customer acquisition costs.
  • Reporting: Forecast, track, and report on campaign performance and pipeline impact.
  • Curiosity and Testing: Experiment with new channels, creative formats, and emerging technologies to stay ahead of marketing trends. Test campaign variables that will optimize performance.
  • AI: Leverage AI tools for asset generation, campaign optimization, and process automation.
  • Target Personas: Ensure target personas are up to date with insights from across the organization and leveraged for campaign and content development.
  • External Resources: Coordinate and/or oversee external vendors, agencies, and individuals as needed to develop content, execute campaigns, and support events efficiently and effectively.
  • Other duties as assigned.
  • 5+ years of hands-on experience in B2B demand generation, ideally in a high-growth or professional services environment with exposure marketing to executives.
  • V-shaped marketer with experience spanning across paid ads, outbound, content marketing, in-person/virtual events, social media, etc. and how to package these into campaigns to drive leads and sales opportunities.
  • Approach demand generation with an experimental mindset and are comfortable with data analysis to measure program impact. Familiarity with attribution, campaign performance, and forecasting.
  • Strong working knowledge of our core MarTech stack - HubSpot, SFDC, WordPress, and Google Analytics.
  • Proven track record of managing multi-channel marketing campaigns that drive measurable pipeline growth.
  • Strong understanding of digital marketing tactics including SEM (Google), paid social (LinkedIn), ad retargeting (AdRoll), organic social, email marketing, and event marketing.
  • Analytical mindset with experience in attribution and campaign performance optimization.
  • Excellent communication and collaboration skills with the ability to partner with cross-functional stakeholders to drive a project or program to success.
  • Hands-on executor with a proven ability to thrive in a fast-paced environment, managing multiple projects and priorities simultaneously.
  • Curious, creative, and enthusiastic about leveraging AI to improve marketing performance and efficiency.
Track Jobs with Teal

Job Search Resources

•
Resume Builder
•
Demand Generation Manager Resume Examples
•
Demand Generation Manager Cover Letter Examples

Tools

Career Hubs

Guides

Company

© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service