Demand Generation Manager

Payabli•Miami, FL

2d•Remote

About The Position

About Payabli Payabli is a Miami-based fintech company specializing in embedded payments infrastructure for vertical SaaS platforms. We help software companies across industries like hoa, property management, field services, legal tech and more integrate payment capabilities seamlessly into their platforms, enabling them to create new revenue streams and deliver better experiences for their customers. Role Overview We're seeking a strategic and results-driven Demand Generation Manager to accelerate pipeline growth for Payabli's payments infrastructure & monetization platform. This role will own the design and execution of integrated marketing campaigns that generate qualified leads, nurture prospects through the funnel, and demonstrate clear ROI. The ideal candidate combines analytical rigor with creative campaign thinking, understanding how to reach and engage vertical SaaS decision-makers throughout their buying journey.

Requirements

4-6 years of experience in B2B demand generation, preferably in SaaS, fintech, or technology sectors
Proven track record generating qualified pipeline and demonstrating marketing ROI in complex sales environments
Deep expertise with HubSpot marketing automation platform
Strong analytical skills with proficiency in campaign analytics, conversion optimization, and performance reporting
Experience with paid media channels including LinkedIn Campaign Manager, Google Ads, and other platforms like CTV advertising, YouTube Ads, etc.
Excellent project management and cross-functional collaboration abilities
Strategic thinker who can also roll up sleeves for tactical execution

Nice To Haves

Experience in payments, fintech, or financial services industry
Background marketing to vertical SaaS or platform companies
Familiarity with account-based marketing strategies and intent tools
Experience scaling demand generation programs in high-growth startups
Understanding of embedded payments or payment facilitation business models

Responsibilities

Drive pipeline growth by designing and executing integrated demand and lead generation campaigns across paid media, content marketing, email, webinars, and digital channels
Develop multi-touch campaign strategies that move prospects from awareness through consideration to sales-qualified opportunities
Create compelling campaign messaging and offers that resonate with vertical SaaS founders, product leaders, and finance executives
Test and optimize campaign tactics continuously to improve performance and cost-efficiency
Own and manage paid advertising channels including LinkedIn Campaign Manager, Google Ads, and programmatic display to reach target audiences at scale
Develop audience segmentation strategies and precise targeting parameters based on industry verticals, company size, job titles, and buying intent signals
Test and evaluate emerging paid channels (Reddit Ads, Capterra, G2, industry-specific platforms) to identify new opportunities for efficient prospect acquisition
Monitor campaign performance using Google Analytics, platform analytics, and attribution tools to optimize spend allocation and improve ROI
Manage monthly paid media budgets, conducting regular A/B tests on ad creative, messaging, landing pages, and audience targeting to maximize conversion rates
Implement and refine lead scoring models in collaboration with sales to ensure marketing passes high-quality opportunities
Build and manage nurture programs that educate prospects on embedded payments value and keep Payabli top-of-mind
Optimize conversion rates at each funnel stage, identifying bottlenecks and implementing improvements to accelerate pipeline velocity
Establish clear lead qualification criteria and SLAs with sales to ensure seamless handoffs and accountability
Develop and execute targeted omni-channel ABM campaigns for high-value vertical SaaS prospects in priority vertical SaaS industries like hoa, property management, legal tech, and field services, healthcare, and more
Create personalized content and coordinated touchpoints across multiple channels to engage key decision-makers at target accounts
Collaborate with sales on account selection, messaging strategy, and outreach sequencing to maximize engagement
Track account progression and campaign influence to demonstrate ABM impact on pipeline and revenue
Own demand generation metrics including lead volume, conversion rates, cost per lead, pipeline contribution, and marketing-sourced revenue
Build dashboards and regular reporting that provide visibility into campaign performance and marketing ROI
Conduct win/loss analysis and attribution modeling to understand what drives prospect conversion
Use data insights to allocate budget effectively and make recommendations for program optimization
Manage marketing automation platform (HubSpot) to execute campaigns and track lead behavior
Implement tracking and attribution to connect marketing activities to revenue outcomes
Partner with sales operations on CRM hygiene, data management, and closed-loop reporting
Stay current on demand generation best practices, tools, and tactics in B2B SaaS marketing