Demand Generation Manager

Blink - The Employee App • Boston, MA

42d

About The Position

80% of the global workforce are frontline workers—yet their digital experience lags far behind. Blink’s employee super-app changes that. We give frontline teams everything they need in the palm of their hand—connecting them to systems, leaders, and each other. We’re trusted by enterprises worldwide, growing fast and we’re only getting started 🚀. We’re looking for a strategic, data-driven Demand Generation Manager to help accelerate Blink’s growth in the U.S. and EMEA. Reporting to the Chief Marketing Officer, you’ll own our digital advertising and campaign engine — driving pipeline through targeted multi-channel programs that reach and convert our ideal customers.

Requirements

• 5+ years of experience in B2B software demand generation.
• Proven track record managing paid media budgets and driving measurable pipeline.
• Hands-on experience with LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, HubSpot, and Google Analytics.
• Strong analytical skills with proficiency in Excel/Sheets and performance dashboards.
• Excellent communication and collaboration skills, comfortable partnering with sales.

Responsibilities

• Own and optimize paid channels — manage day-to-day performance of LinkedIn Ads, Meta Ads, and Google Ads (Search & Display).
• Develop and execute campaigns — plan and launch integrated campaigns with clear KPIs that align with sales priorities and regional targets.
• Ensure a well-oiled marketing operations machine — oversee campaign workflows, data quality, automation, and lead routing to maximize efficiency and ROI.
• Collaborate with Sales — partner closely with the SDR and AE teams to build high-quality pipeline, refine messaging, and improve lead handoff processes.
• Analyze and report performance — track results across the funnel, identify insights, and communicate recommendations to marketing and leadership.
• Experiment and iterate — continuously test new audiences, creative formats, and ad copy to improve performance and expand reach.
• Work cross-functionally — collaborate with content, product marketing, and brand teams to align messaging and ensure campaign consistency across channels.

Benefits

• A competitive salary.
• Generous equity allocations with significant upside potential.
• 20 day's leave + public holidays.
• 401(k) A generous plan to help you save for a bright future.
• Private health insurance- we'll pay for your medical, dental, and vision coverage.
• Enhanced parental leave.
• Company shutdown between Christmas and New Year.
• The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees