Demand Generation Manager

ModMed

25d•Hybrid

About The Position

At ModMed, we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care. A Culture of Excellence When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes: Consistently ranked as a Top Place to Work 2025 Globee Business Awards: Gold Globee for “Technology Team of the Year” 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties Florida Venture Forum: Venture-Backed Company of the Year We are growing fast, thinking big, and we are just getting started. Ready to modernize medicine with us? Job Description Summary: ModMed is hiring a driven Demand Gen Marketing Manager to join our positive, passionate, and high-performing Product and Specialty Marketing team focused on owning and executing a full-funnel strategy that drives qualified pipeline and ARR growth. This is an exciting opportunity to architect integrated revenue-driving programs and accelerate MQL to Closed-Won performance within a fast-paced Healthcare IT company that is truly modernizing medicine!

Requirements

4+ years of professional B2B marketing experience, preferably within SaaS, Healthcare Tech, or MedTech.
Bachelor’s degree required; Master’s degree preferred (Marketing, Business, or Healthcare Administration).
Proven ability to build segment-specific GTM strategies, value propositions, and messaging frameworks.
Hands-on experience with CRM and Marketing Automation tools (Salesforce, HubSpot/Marketo) and BI reporting platforms.
Strong track record of partnering with Sales to impact pipeline creation and using data to drive ROI measurement.
Ability to synthesize complex analytics and market signals into actionable recommendations for leadership.
Preferred understanding of specialty healthcare provider market dynamics and ABM motions for multi-stakeholder buying journeys.
Experience building demand strategies in scaling, hypergrowth, or PE-backed environments is a plus.

Nice To Haves

Preferred understanding of specialty healthcare provider market dynamics and ABM motions for multi-stakeholder buying journeys.
Experience building demand strategies in scaling, hypergrowth, or PE-backed environments is a plus.

Responsibilities

Own and execute the full-funnel demand generation strategy to drive qualified pipeline and ARR growth.
Build and deploy integrated campaigns across paid digital, email, social, SEO/SEM, ABM, events, and content syndication.
Continuously improve conversion performance through experimentation and ongoing A/B testing.
Collaborate with Sales, RevOps, and Product Marketing to align on lead quality and accelerate revenue.
Build and manage reporting dashboards to track channel ROI, specialty campaign performance, and revenue impact.
Develop new campaign frameworks, scalable growth playbooks, and nurture journeys to solve evolving market challenges.
Exercise final authority on daily channel activations, segmentation logic, and tactical budget allocation to optimize cost efficiency.

Benefits

Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
Generous Paid Time Off and Paid Parental Leave programs
Company paid Life and Disability benefits
Flexible Spending Account, and Employee Assistance Programs
Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
Global presence and in-person collaboration opportunities; dog-friendly HQ (US)
Hybrid office-based roles and remote availability for some roles
Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.