Demand Generation Manager

BlueConic • Philadelphia, PA

56d

About The Position

As the Demand Generation Manager at BlueConic, you will be a key driver of our marketing strategy—responsible for developing and executing programs that generate high-quality leads and accelerate pipeline growth. This role requires exceptional project management skills, a strong digital marketing foundation, and the flexibility to support event strategy and execution as part of an integrated demand generation approach. You’ll orchestrate multi-channel campaigns, manage digital programs, and continuously optimize performance to drive measurable growth.

Requirements

• Proven experience in demand generation or growth marketing, with demonstrated success managing integrated digital campaigns.
• Strong project management and organizational skills, with the ability to manage multiple priorities, stakeholders, and deadlines simultaneously.
• Deep understanding of digital marketing channels including SEO, SEM, paid social, email, and content marketing.
• Experience with website management and conversion rate optimization (CRO) to drive engagement and lead efficiency.
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Strong communication and collaboration skills, with a proactive, “own it” approach to driving results.
• A growth-oriented mindset—you love experimenting, iterating, and continuously improving performance.

Responsibilities

• Plan and execute multi-channel demand generation campaigns across digital, paid media, email, and event channels to drive lead acquisition and pipeline growth.
• Own campaign project management from concept through execution—ensuring timelines, budgets, and deliverables are met with precision and excellence.
• Oversee digital performance channels (SEO, SEM, paid social, and web) to drive efficient pipeline creation.
• Collaborate cross-functionally with content marketing, product marketing, and sales to align messaging, audience strategy, and pipeline goals.
• Manage and optimize the BlueConic website as a core demand channel—partnering with design and web teams to improve conversion paths, landing pages, and overall CRO performance.
• Support and scale BlueConic’s event marketing efforts, including owned, sponsored, and partner events, to drive engagement and lead generation.
• Analyze and report on campaign performance, identifying insights to optimize future programs and investments.
• Leverage marketing automation and CRM systems to improve lead nurturing, scoring, and conversion workflows.

Benefits

• a comprehensive benefits package to full-time employees including a selection of medical, dental, and vision insurance plans
• 401(k) matching
• 28 vacation days annually
• paid parenting leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees