Demand Generation Manager

Contentful-posted 3 months ago

$143,000 - $193,000/Yr

Full-time

New York, NY

Publishing Industries

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As a Demand Generation Manager you will manage campaigns and programs that build pipeline and ladder up to Contentful's revenue goals and company objectives. You will be a part of the Demand Generation function within Contentful's Marketing team and collaborate closely with Sales, Product, and other functions within Marketing to develop and execute global integrated, buyer journey-driven demand generation campaigns.

Ideate creative campaigns that help cut through the noise and engage target personas across online and offline channels.
Develop, execute, analyze, and optimize campaigns and programs that create demand and accelerate buying cycles; drive pipeline and bookings that meet Marketing's influenced and originated contributions goals.
Collaborate with Field organization, including BDRs, to enable and activate for promotions and follow-ups of demand generation campaigns and programs.
Assess the effectiveness of your campaigns using measurement and attribution modeling techniques to optimize future programs and campaigns.
Monitor lead creation and influence by program message, persona, and vertical.
Collaborate with and project manage cross-functional teams and vendors to ensure deliverables are on time and on budget.
Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders.
Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment.

4+ years B2B demand generation marketing, SaaS experience preferred.
Proven track record of creating and executing successful demand generation campaigns that have resulted in increased lead generation and revenue growth.
Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping.
Ability to pull and analyze data and make informed decisions for future performance.
Experience working for a fast-growing B2B software company.
Experience in executing global demand generation campaigns, including collaboration with Product Marketing, Partner Marketing, Content, Web, Paid Media, Lifecycle, Marketing Ops, Marketing Analytics, Field Marketing, and Sales teams.
Ability to initiate tasks and work independently, with strong attention to detail.
Experience using marketing automation platforms such as Marketo, Eloqua or Pardot.
Experience with Salesforce.com.

Stock Options for the opportunity to share in the success of our company.
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
Generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days.
Company paid parental leave to care for and focus on your growing family.
Personal annual education budget to improve your skills and grow in your career.
Full range of virtual and in-person events, including workshops, guest speakers, and fun team activities.
Annual wellbeing stipend to care for your physical, financial, or emotional health.
Monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees.

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