Demand Generation Manager

Contentful • New York, NY

138d • $143,000 - $193,000

About The Position

As a Demand Generation Manager you will manage campaigns and programs that build pipeline and ladder up to Contentful's revenue goals and company objectives. You will be a part of the Demand Generation function within Contentful's Marketing team and collaborate closely with Sales, Product, and other functions within Marketing to develop and execute global integrated, buyer journey-driven demand generation campaigns.

Requirements

• 4+ years B2B demand generation marketing, SaaS experience preferred.
• Proven track record of creating and executing successful demand generation campaigns that have resulted in increased lead generation and revenue growth.
• Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping.
• Ability to pull and analyze data and make informed decisions for future performance.
• Experience working for a fast-growing B2B software company.
• Experience in executing global demand generation campaigns, including collaboration with Product Marketing, Partner Marketing, Content, Web, Paid Media, Lifecycle, Marketing Ops, Marketing Analytics, Field Marketing, and Sales teams.
• Ability to initiate tasks and work independently, with strong attention to detail.
• Experience using marketing automation platforms such as Marketo, Eloqua or Pardot.
• Experience with Salesforce.com.

Responsibilities

• Ideate creative campaigns that help cut through the noise and engage target personas across online and offline channels.
• Develop, execute, analyze, and optimize campaigns and programs that create demand and accelerate buying cycles; drive pipeline and bookings that meet Marketing's influenced and originated contributions goals.
• Collaborate with Field organization, including BDRs, to enable and activate for promotions and follow-ups of demand generation campaigns and programs.
• Assess the effectiveness of your campaigns using measurement and attribution modeling techniques to optimize future programs and campaigns.
• Monitor lead creation and influence by program message, persona, and vertical.
• Collaborate with and project manage cross-functional teams and vendors to ensure deliverables are on time and on budget.
• Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders.
• Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment.

Benefits

• Stock Options for the opportunity to share in the success of our company.
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• Generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days.
• Company paid parental leave to care for and focus on your growing family.
• Personal annual education budget to improve your skills and grow in your career.
• Full range of virtual and in-person events, including workshops, guest speakers, and fun team activities.
• Annual wellbeing stipend to care for your physical, financial, or emotional health.
• Monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees.

What This Job Offers

• Job Type: Full-time
• Industry: Publishing Industries