Demand Generation Manager

HighlightTA

70d

About The Position

We’re supporting a growing SaaS company in the search for a data-driven Demand Generation Manager to take full ownership of multi-channel campaigns, drive pipeline performance, and build scalable systems to attract high-quality leads. In this role, you’ll lead campaign execution across digital channels, build account-based strategies, and optimize the entire sales funnel from MQL to SQL. You’ll collaborate closely with sales, product marketing, and brand teams to ensure alignment and revenue impact. This is an ideal opportunity for a strategic, hands-on marketer with a passion for metrics and a background in B2B SaaS or SMB marketing.

Requirements

• 4+ years of experience in demand generation or campaign management
• Proven success managing B2B SaaS or SMB-focused strategies
• Deep understanding of MQL, SQL, SQO, CAC, DQ, and full-funnel metrics
• Experience with Salesforce, Pardot, and marketing automation platforms
• Strong copywriting skills (ads, emails, landing pages)
• Experience with ABM tools and strategies
• Familiarity with AI or automation tools for marketing efficiency

Responsibilities

• Design and execute multi-channel demand generation campaigns targeting SMBs
• Build ABM strategies with clear goals, audience segmentation, and channel mix
• Own paid media (search, social, display, syndication) and continuously test offers and creative
• Manage MQL to SQL pipeline performance, including CAC and disqualification rates
• Write campaign briefs and align stakeholders across Sales, Brand, and Product Marketing
• Report on campaign performance and pivot based on insights
• Partner with Sales to ensure lead quality and feedback loops
• Optimize website chat playbooks and lead conversion paths
• Collaborate across teams to align messaging and touchpoints throughout the funnel

Benefits

• Competitive salary
• Full ownership of demand generation in a high-impact role
• Remote flexibility with a collaborative, growth-minded team
• Opportunity to shape pipeline strategy and execution across the funnel

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level