Demand Generation Manager

Salary.com • Waltham, MA

70d • $100,000 - $110,000

About The Position

The Demand Generation Manager will lead multi-channel demand generation programs and account-based marketing (ABM) initiatives, collaborating closely within Marketing and across Sales, Product, and Customer Success. This fast-paced, high-impact role is ideal for someone who thrives on execution, analytics, and driving measurable business growth. This is an individual contributor role, requiring both strategic thinking and hands-on execution.

Requirements

• 5-8 years of experience in B2B demand generation, growth marketing, or ABM, preferably in SaaS or high-growth companies.
• Hands-on experience running paid media campaigns, ABM programs, and marketing automation initiatives.
• Proficiency with Pardot, Salesforce, ZoomInfo, and analytics/reporting tools.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and collaboration skills to work across cross-functional teams.
• Self-starter with an experimental mindset, able to thrive in a fast-paced, dynamic environment.

Nice To Haves

• Experience in HR technology or compensation management categories.
• Experience in vertical marketing strategies.
• Familiarity with the create, capture, convert demand framework.

Responsibilities

• Drive pipeline growth through multi-channel demand programs and campaigns, including the creation of emails, paid media ads, and optimizing content offers.
• Develop, run, measure, and optimize nurture and demand programs.
• Collaborate with fellow demand gen managers, content, editorial, product marketing, and sales teams.
• Evaluate channel, audience, and offer data; consistently report program and channel pipeline impact; and plan future initiatives and optimization cycles.

Benefits

• 10 paid holidays and generous paid vacation time.
• Free on-site lunch, snacks, and drinks.
• Cell phone reimbursement.
• Robust benefit plan including Medical, Dental, Vision, Life, Disability coverage.
• 401K with 6% Company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Number of Employees: 251-500 employees