Demand Generation Manager

Seekout-posted 3 months ago
$125,000 - $150,000/Yr
Full-time • Senior
Bellevue, WA
Professional, Scientific, and Technical Services
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SeekOut is a leader in AI-driven talent optimization, helping organizations recruit, reskill, and redeploy talent with AI-driven solutions. SeekOut transforms how companies build winning teams by empowering organizations to align talent strategy with business strategy via breakthrough agentic AI solutions. Our software and services help companies ensure that they hire the right people and match their talent to the highest-impact roles to drive business success. We are looking to add someone to our team who will own and drive all marketing pipeline metrics for SeekOut Recruit (SaaS) and SeekOut Spot (AI-agent service), delivering MQLs, SALs, and SQLs through integrated multi-channel campaigns and enterprise ABM strategies.

  • Own all pipeline metrics and deliver against MQL, SAL, SQL targets
  • Design and execute integrated campaigns across channels (SEM, SEO, social, email, events, ABM)
  • Manage platforms including Google Ads, Bing Ads, LinkedIn, and intent data tools
  • Develop ABM strategies for enterprise accounts targeting personas (CHRO, VP TA, CFO)
  • Serve as primary marketing liaison to SDR and AE teams by enabling SDRs with targeted lists, messaging templates, and outreach sequences, and conducting weekly pipeline reviews with Sales leadership
  • Partner with Product Marketing on positioning, messaging, and launch campaigns
  • Collaborate with Web team on landing pages and conversion optimization
  • Work with Customer Success on customer marketing and expansion campaigns
  • Partner with Marketing Operations on tech stack, attribution, and data quality
  • Build comprehensive attribution models and implement A/B testing frameworks, and manage lead scoring, routing, and nurturing workflows in marketing automation platforms
  • Gather field insights to inform campaign strategy and messaging, leverage intent data and technographics to identify in-market accounts, allocate budget across channels based on ROI and pipeline impact
  • Report weekly on pipeline performance and goal attainment to executives
  • 7+ years B2B demand generation with demonstrated pipeline impact
  • Proven expertise in enterprise ABM strategy and execution
  • Deep experience across all marketing channels (paid, organic, events, direct)
  • Track record with both SaaS products and services marketing
  • Technical proficiency in marketing automation, CRM (Salesforce), and analytics tools
  • Experience with Google Ads, LinkedIn Campaign Manager, intent data platforms
  • Strong analytical capabilities with multi-touch attribution modeling
  • Excellence in cross-functional collaboration and stakeholder management
  • Experience marketing AI/ML or emerging technology products
  • HR Tech/talent acquisition industry experience preferred
  • Health benefits including medical, dental, vision, life insurance, health savings and flexible spending accounts
  • Stock Options
  • Stipends for home office, education, and wellness
  • Flexible paid time off
  • Company paid holidays, including Juneteenth and Indigenous People's Day
  • Paid parental leave for birthing and non-birthing parents
  • Retirement plan with company match
  • In-office perks include transportation & parking subsidies, daily lunch service, snacks & beverages, and wellness room
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