Demand Generation Manager

DronedeployLos Angeles, CA
293dRemote

About The Position

As DroneDeploy's Demand Generation Manager, you'll take the lead in building demand and growth for the #1 reality capture platform on the planet. DroneDeploy is transforming the way businesses collect, manage and interpret reality capture data from drones, 360 cameras and ground robots. We are committed to delivering exceptional experiences to our customers and future customers at every stage in their journey, and need your perspective to design that path to success. You'll report to the VP of Demand Generation and play a vital role within our global Go-to-Market team. We value diversity and are committed to building an inclusive environment where all voices are heard. If you don't meet every single qualification, we encourage you to apply anyway—your skills and unique experiences may be just what we need!

Requirements

  • 4+ years of B2B experience in growth marketing and/or demand generation.
  • The ability to think strategically and develop comprehensive, data-driven marketing campaigns.
  • Solid project management skills and the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
  • In-depth knowledge of digital marketing, demand channels, funnel tactics, and key metrics.
  • A proven track record of driving qualified sales pipeline for B2B software and strong collaboration with outbound sales teams.
  • Demonstrated Salesforce and Marketo experience.
  • Detail-oriented, while having a bias to action.
  • Great communicator and trust builder with a ‘simplify and make it happen' attitude.
  • Ambitious, eager, and fun!
  • Able to travel domestically for in-person meetings and company events, quarterly or more frequently upon request.
  • ABM experience (i.e. 6sense).

Nice To Haves

  • Passion for emerging tech like drones, robotics, or AI.

Responsibilities

  • Design, launch, and optimize integrated marketing campaigns across various channels (email, events, paid media, content marketing) to engage key decision-makers at each stage in the buyer's journey.
  • Measure, report and optimize program and campaign performance across all relevant channels.
  • Work closely with sales, content, and customer success to ensure ABM activities align with sales objectives and customer journeys.
  • Drive feedback loops to improve the efficiency and effectiveness of all demand generation programs.
  • Use marketing tools like Marketo, Salesforce, LinkedIn Ads, and 6Sense to optimize targeting and engagement.
  • Jump between strategy and hands-on execution seamlessly.

Benefits

  • Innovative Company Culture - Thrive in an environment that encourages creativity and collaboration.
  • Drone Pilot Certification - Get certified and develop unique skills with our support.
  • Flexible Work Options - Enjoy flexibility with both your schedule and work location.
  • Family Paid Leave - Supporting you and your family when it matters most.
  • Top-Tier Healthcare Benefits - Comprehensive health coverage designed to support your well-being.
  • Professional Development & Career Growth - Opportunities to advance and grow in your career.
  • Flexible Paid Time Off - Take the time you need to recharge and stay balanced.
  • Employee Referral Bonus - Help us grow the team and get rewarded for great referrals.
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