Demand Generation Manager

Pump.co • San Francisco, CA

117d • $80,000 - $130,000

About The Position

Pump.co is building smarter, more accessible ways for companies to optimize their cloud costs. As we grow, we’re looking for a Demand Generation Manager to own the execution of scalable, full-funnel marketing campaigns across paid and organic channels. This role is ideal for someone who loves performance marketing, understands both the art and science of acquisition, and wants to roll up their sleeves in a fast-moving startup environment.

Requirements

• Have 3–5 years of experience in demand generation, growth marketing, or performance marketing
• Have managed an annual budget of at least $1M or a monthly budget of $50K
• Know how to run and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, etc.
• Are familiar with SEO best practices and tools (Ahrefs, SEMrush, Screaming Frog, etc.)
• Are comfortable owning both strategy and hands-on execution
• Love working with numbers and know your way around Google Analytics, GA4, and attribution tools
• Are highly organized and love optimizing for efficiency and outcomes
• Thrive in a fast-paced, highly collaborative environment

Responsibilities

• Plan, launch, and manage high-performing paid media campaigns across Google, Meta, LinkedIn, and other platforms
• Own and optimize our SEO strategy — including technical improvements, content targeting, and backlink growth
• Drive qualified traffic to key landing pages, with a focus on conversions and pipeline impact
• Build and manage testing frameworks (A/B tests, copy/creative experiments, bidding strategies)
• Collaborate with sales, content, and design teams to build compelling landing pages, ad creatives, and funnel assets
• Monitor campaign performance daily and report on key metrics like CAC, CPL, ROAS, and pipeline contribution
• Manage a monthly paid budget (starting at $100K/month) with a focus on ROI and scalable growth
• Maintain a consistent rhythm of reporting, learning, and iterating on what works
• Research competitors and stay up to date on industry benchmarks and trends
• Ability to work 5 days a week in office

Benefits

• Competitive salary and equity as an early member of our marketing team
• Full benefits package, including premium healthcare coverage for you
• 32 vacation days
• Continuous learning and professional development reimbursements
• Quarterly company-paid team retreats

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees