Demand Generation Manager

OLO • New York, NY

84d • $91,000 - $124,000

About The Position

Olo is a leading SaaS platform accelerating digital transformation in the restaurant industry, by helping customers deliver more personalized and profitable guest experiences. As a result, our digital ordering, payment, and guest engagement solutions enable brands to do more with less and make every guest feel like a regular. We're looking for an experienced and results-driven Demand Generation Manager to join our Olo marketing team. In this role, you will be responsible for creating, executing, and optimizing a comprehensive demand generation strategy that drives pipeline and bookings. You'll lead our initiatives in events, account-based marketing (ABM), digital marketing and the strategic use of AI to create, analyze, and report on high-impact campaigns. You are a creative yet analytical marketer who thrives on innovation, has a proven track record of hitting and exceeding pipeline goals, and understands how to leverage teammates, vendors and technology to achieve efficient, successful results.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of B2B experience in demand generation, with proven experience with events, ABM and digital marketing channels.
• Proven experience using marketing automation platforms such as Hubspot, Salesforce, AI and intent/ABM software.
• Experience working with vendors, driving time to value, fast and strategic execution and overall ROI from the partnerships.
• Hands-on experience with AI tools for marketing is a plus.
• Exceptional communication, project management, and analytical skills.

Nice To Haves

• Hands-on experience with AI tools for marketing.

Responsibilities

• Build, launch, and optimize integrated multi-channel campaigns utilizing multiple content assets to generate qualified leads and drive conversions.
• Constantly monitor, analyze, and report on the performance of all demand generation activities. Use data to identify trends, measure campaign effectiveness, and make data-backed decisions to improve future efforts.
• Own the end-to-end strategy for many of our in-person and virtual events, including trade shows, conferences, and webinars. This includes pre-event promotion, on-site engagement, and post-event follow-up to maximize ROI.
• Develop and execute a targeted ABM strategy to target high-level executives and buyers at key enterprise accounts. Partner closely with sales to identify high-value accounts, create personalized marketing plays, and orchestrate multi-channel campaigns that engage decision-makers.
• Implement digital channels such as LinkedIn advertising, YouTube, and the website to support campaign and pipeline targets.
• Identify and implement AI-powered tools and techniques to enhance our demand generation efforts, including leveraging AI for content creation and personalization, campaign optimization, understanding campaign results, and automating workflows to improve efficiency and results.
• Work closely with sales, product marketing, and content teams to ensure all marketing activities are aligned with business objectives and create a seamless customer journey.
• Manage the demand generation budget, ensuring resources are allocated effectively to achieve business goals.

Benefits

• 20 days of paid time off
• 10 sick days
• 11 holidays
• Year-end closure
• Health, dental, and vision coverage for yourself and your family
• 401k match
• Remote-office stipend
• Generous parental leave plan
• Volunteer time off
• Gift matching policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees