Demand Generation Associate

About the position

As a Demand Generation Associate in AlphaSights' Technology & Strategy team, you'll drive growth from day one by accelerating user demand within a client segment. Collaborating with client service leadership, you'll analyze user behavior to inform and launch initiatives that engage users and achieve impactful commercial results. This role represents a unique opportunity for commercially minded problem-solvers that want a role intersecting data analysis and practical implementation. We seek proactive individuals ready to apply their analytical mindset and creativity to drive our business's growth.

Responsibilities

• Craft and launch targeted engagement initiatives across all parts of a user's lifecycle - prospecting, onboarding, retention, cross-offering, etc.
• Analyze user behavior to uncover growth opportunities, refine engagement strategies, and develop user personas for targeted engagement efforts.
• Detect opportunities for improvements within existing user engagement processes and rollout new best practices in your client segment.
• Generate concise reports to monitor user engagement and initiative success, informing strategy adjustments and proving ROI.
• Identify and target high-potential users in prospective accounts.
• Influence VP+ level leadership, managing relationships and effectively communicating initiative strategies and insights to drive decision-making.

Requirements

• High-achieving with a proven record of academic / internship success.
• Analytical problem solver - thrives in data-rich environments and loves using technical skills to solve problems.
• Effective communicator - excels at crafting compelling copy that ignites a user's interest to learn more.
• Proactive and relentless - deep passion for work drives navigation of obstacles with tenacity.
• Insatiably curious - strives unyieldingly until the best possible solution is discovered.
• Team-oriented - believes in the power of collaboration to drive success.
• Impact-focused - consistently outcome-oriented.

Nice-to-haves

• Proficiency in SQL.
• Experience with campaign tooling.

Benefits

• $80,000 salary.
• 17 vacation days, in addition to 10 public holidays, and business closure during winter holiday week.
• Competitive medical, dental, and vision insurance.
• 401(k) match - 4% of total compensation matched dollar-for-dollar.
• Option to WFH Thursday & Friday.
• Prime midtown office with state-of-the-art amenities.