Demand Generation Associate

B-Stock-posted 11 days ago
$70,000 - $80,000/Yr
Full-time • Mid Level
Boston, MA
101-250 employees
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B-Stock is searching for a motivated, data-savvy Demand Generation Associate to join our Growth Marketing team. This role reports directly to the Senior Manager of Growth Marketing and will play a crucial role in multi-channel campaign execution to drive awareness, engagement, and pipeline for our enterprise sales team. You’ll work closely with marketing, sales, and operations partners to optimize inbound and outbound demand efforts, contributing directly to revenue growth and helping scale our go-to-market engine. This position is ideal for someone who’s analytical, detail-oriented, and eager to learn the full spectrum of B2B marketing, from campaign execution to reporting and optimization.

  • Own the execution and results of integrated demand programs across email, paid media, events, and outbound channels, ensuring each campaign aligns with marketing priorities and pipeline goals.
  • Manage and optimize audience segmentation and targeting in Marketo/Outreach by analyzing engagement data and exercising independent judgment to build and maintain segmented lists, landing pages, and nurture programs.
  • Partner with Sales and BDR teams to align campaigns with target account lists and prospecting efforts, proactively identifying gaps or adjustments needed for effective targeting.
  • Analyze funnel performance on an ongoing basis, identify conversion gaps, and recommend improvements that support lead quality and pipeline contribution.
  • Collaborate with content and design teams to develop effective creative and messaging aligned to buyer-journey needs and engagement insights.
  • Manage lead routing, evaluate lead quality, and maintain reporting within CRM and marketing automation tools to support pipeline accuracy and transparency.
  • Translate market, competitive, and audience insights into targeting and messaging recommendations that inform campaign development and guide audience strategies
  • Contribute to testing subject lines, CTAs, and channels, applying results to improve engagement and conversion rates.
  • 3+ years of experience in B2B marketing, demand generation, or digital campaign execution.
  • Strong analytical and organizational skills with curiosity and comfort in data-driven decision making.
  • Experience using marketing automation platforms (Marketo, Outreach) and CRM tools (Salesforce preferred).
  • Excellent written communication and project management abilities.
  • Comfortable collaborating cross-functionally with Sales, RevOps, and Content teams.
  • A self-starter with a growth mindset who’s excited to experiment, learn, and contribute to a fast-moving marketing organization.
  • Competitive compensation packages including bonus and options
  • Medical, dental, and vision benefits
  • Unlimited PTO, telecommuting and flexible schedule options
  • Support for continuing education
  • Team offsites, social events and extracurricular activities are a staple
  • Snacks, drinks, and the occasional box of donuts in office
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