Demand Gen Sr. Specialist (Adobe AJO & CDP)
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About The Position
Komatsu is embarking on an enterprise-wide initiative to transform our digital experience. This role will be responsible for executing digital demand generation strategies to help build a strong brand presence online, and ultimately increase brand awareness, website visits, online sales and leads. Primary responsibilities include creating and executing strategies to generate online demand, engage a wide range of audiences, and executing multi-channel campaigns from ideation through to delivery. You will be working in close collaboration with global headquarters and regional marketing teams, business segments and marketing communication teams on digital strategy and content development. You will be responsible for leveraging Adobe Journey Optimizer, Adobe Target and CDP to build and execute campaigns. Developing a foundational knowledge of business objectives and our digital channels will be key to increasing leads and online sales that attribute revenue and brand value for the organization. This role will be required to be on-site 2-3 days a week in our office in Milwaukee or Chicago.
