Dehumidification Product Manager

DriSteem•Minneapolis, MN

13d

About The Position

Product Manager II is responsible for driving product market share growth, and the strategy, roadmap, planning, marketing, and execution required to achieve desired results throughout the product life cycle. Product Manager II continuously tracks and analyzes market and competitive conditions and identifies and promotes points of product differentiation and unique value based on customer demands. This hands-on role spans strategic to tactical activities and provides cross-functional coordination—bridging between sales, marketing, engineering, operations, and business systems. Product Manager II works independently with input from their manager, to ensure that assigned and related products support the company’s overall strategy, and that product revenue, margin, and customer satisfaction goals are met. Product Manager II is responsible for support and evolution of existing and new technologies. Product Managers promote the voice of the customer inside the business by championing the product, talking to users, and getting field-experience feedback first-hand from reps, engineers, contractors, and end-users. Product Managers will support and document market share performance and long-term strategy behind assigned products along with their competitive positioning, roadmaps, and forecasts.

Requirements

Candidates with previous technical and customer-facing experience in commercial humidity control equipment will receive highest priority.
Bachelor’s degree in business, marketing or engineering. Related technical degree advantageous.
Minimum 6 years relevant product experience in the industrial, commercial, or institutional HVAC field.
Direct market research work and incorporation of AI into research and analysis.
Sufficient technical experience to deal with basic thermodynamics, psychrometrics, and water chemistry.
Previous work with a rep-based sales channel, building engineers, contractors, and familiarity with specification tools preferred.
Deep understanding of HVAC product technology and/or the systems they operate within.
Strong business, strategic thinking, planning & financial analysis skills.
Self-motivated with positive attitude, proven leadership, and teamwork skills to work cross-functionally to achieve targeted business results.
Highly collaborative and open to new ideas.
Excellent presentation, written and verbal communications skills.
Strong analysis/synthesis, organizational and creative problem-solving skills.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Travel up to 20% of time.
Significant design team/lab/factory interface up to 20% of time.

Responsibilities

Define product positioning, key benefits, and target customer, acting as an internal and external evangelist for your product offering.
Provide sales team with tools and technical expertise to enable sales of products. Including printed and electronic promotional material, product training, & relevant technical papers.
Review product data to ensure that the field force is kept up to date on new developments regarding the company’s or competitors’ products.
Work with marketing communications to develop and execute product communication plans and promotional campaigns to generate product awareness and demand.
Prepare and present technology and product training materials for internal and external product training seminars, conferences, trade shows, articles, discussion groups, and online forums.
Research and analyze market conditions, share, competitors, and customer trends.
Be an expert on the market and the competition and define how to position products for success.
Understand and monitor market pricing conditions, win/loss analysis, and channel performance.
Articulate market requirements and product growth opportunities.
Perform market research and intelligence gathering to determine customer requirements and business opportunities related to product enhancements, product line extensions, new technologies, new markets, and applications.
Execute and develop product vision and strategy and champion products within the organization from the highest levels of executive leadership to development and implementation teams.
Document, communicate, and adapt product roadmaps to ensure long-term industry leadership through the continuous flow of product innovation and improvement within the framework of the company’s long-term strategic direction.
Develop plans for assigned products that document positioning strategies (i.e. price, education, advertising, promotion), financial performance, market forecast and product life cycle.
Manage in-life product performance: sales, margin, and P&L performance, conducting extensive numerical analysis using company data to drive ongoing improvement in sales and profitability.
Assist with/guide value engineering efforts.
Ensure field communication of all product modifications, application issues, or product problems by working closely with technical support, sales, and engineering.
Collaborate with sales and engineering teams on product development projects.
Define, and document product requirements and business cases.
Manage customer-facing documentation (IOMs, guides, etc..).
Assure development projects are properly scoped, customer requirements are clearly defined, and that results will meet specifications of the market and DriSteem manufacturing environment.
Support execution of product development plans leading approval, beta release, training, and communication of product changes and their impact on associated customers and internal operations, systems, and processes.
Collaborate with technical support and engineering teams as a key resource for the rest of the organization when deep product expertise is required.
Monitor sales trends and field issues, assessing their impact on product plans and roadmap.
Manage product-related feedback and inquiries from users and ensure that key feedback and requests are seamlessly integrated into ongoing product planning and development.
Work with tech support on escalated field cases, working cross-functionally to achieve resolution.
Advise the management team of significant field issues and/or product issues.
Supports continual compliance with ISO 9001 standards and procedures.
Maintain positive work atmosphere by acting and communicating in an appropriate manner with customers, clients, vendors, co-workers, and management.
Complies with company safety and health rules and policies and promotes safe work practices. Reports any safety concerns to supervisor/manager.
Ensures compliance with departmental guidelines and company standards.
Performs related work as apparent or assigned.