Dealer Sales Manager

Generac • Pewaukee, WI

7d

About The Position

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. The Dealer Sales Manager will drive revenue growth and strengthen relationships within the dealer network by developing and executing strategic sales strategies. Cultivate strong partnerships, ensure sales targets are met, and provide guidance and support to dealers. This role demands a proactive, strategic approach to dealer engagement and the ability to collaborate effectively with cross-functional teams. T his position will support WI and MN territory.

Requirements

• Bachelor’s Degree in Business, Marketing, Finance or related field equivalent experience
• 5+ years related sales experience to include account management
• Ability to travel a minimum of 50%, or as required
• Sales and Channel Growth : Demonstrated success achieving and exceeding sales targets by identifying high-potential dealers, optimizing channel performance, and executing territory growth plans.
• Strategic Business Development: Skilled in analyzing market trends, assessing dealer performance, and developing tailored strategies to expand market share and increase product adoption.
• Communication and Negotiation : Excellent written and verbal communication skills, with the ability to influence stakeholders, manage complex negotiations, and deliver persuasive sales presentations.
• CRM and Data Proficiency : Experienced in using CRM platforms (e.g., Salesforce, HubSpot) and Microsoft Office Suite to manage pipelines, forecast accurately, and track performance metrics.
• Training: Skilled in delivering impactful product and sales training to dealer teams, ensuring alignment with brand standards and improved sales execution.
• Cross-Functional Collaboration : Strong collaborator with marketing, operations, and product teams to develop sales tools, promotional programs, and campaigns that support dealer success.
• Organization and Territory Management: Highly organized with exceptional time management and prioritization skills to effectively manage multiple dealer accounts and initiatives simultaneously.

Responsibilities

• Develop and lead comprehensive sales and channel strategies that drive revenue growth, market share, and profitability across the dealer network.
• Identify, recruit, and negotiate partnerships with high-potential dealers, ensuring alignment with brand standards and strategic objectives.
• Cultivate and strengthen relationships with key dealer partners to foster loyalty, collaboration, and mutual business growth.
• Coach and enable dealer sales teams through training, business planning, and performance optimization initiatives, and programs.
• Leverage market analytics to evaluate performance, identify opportunities, and inform strategic decision-making.
• Deliver accurate sales forecasts and insights , translating data into actionable recommendations for senior leadership.
• Collaborate cross-functionally with product, marketing, finance, and channel management teams to ensure seamless dealer engagement and consistent brand execution.
• Drive go-to-market initiatives and promotional campaigns in partnership with marketing to accelerate dealer sales and strengthen brand presence.
• Represent the voice of the dealer network , influencing product development, pricing strategies, and overall channel direction.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees