Database Marketing Specialist

Lincoln Company Llc. • Omaha, NE

281d • Onsite

About The Position

The Database Marketing Specialist is responsible for assisting in the preparation, design, execution, and analysis for email marketing, direct mail campaigns, and other marketing programs as assigned.

Requirements

• Must be 19 years or older.
• Bachelor's degree in Marketing or related field, or relevant work experience in database marketing and data analysis.
• Two (2) years' experience in data management.
• Prior casino experience preferred.
• Proficient with Microsoft Excel and Access; Experience with SQL/query tools preferred.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.

Nice To Haves

• Prior casino experience preferred.

Responsibilities

• Practices, supports, and maintains the Mission, Vision and Values of WarHorse Gaming, LLC
• Extract relevant customer data from various sources and consolidate it for marketing purposes.
• Segment customer lists based on demographics, gaming behavior, and other relevant criteria.
• Collaborate with marketing team members to develop targeted campaign strategies.
• Analyze past campaign and customer data to identify opportunities for optimization.
• Assist in the development of marketing offers and promotions tailored to specific customer segments.
• Utilize the casino management system to create customized offers and incentives for targeted customer segments.
• Coordinate with relevant departments to ensure seamless implementation of marketing offers across various channels.
• Collaborate with outside vendors on collateral design, content and delivery of hard mail pieces, emails, app messages and more.
• Design and execute email/app/SMS marketing campaigns using industry-standard tools and platforms.
• Develop compelling content, subject lines, and calls-to-action to drive customer engagement.
• Monitor deliverability, open rates, click-through rates, and other key performance metrics.
• Track and analyze the effectiveness of marketing campaigns in driving customer engagement and revenue.
• Manage multiple projects simultaneously and set priorities to ensure timely completion.
• Perform other tasks as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree