DATABASE MARKETING MANAGER - CB & VR - VARIED SHIFT

Mesquite Gaming-posted 9 months ago
Full-time
Mesquite, NV
Amusement, Gambling, and Recreation Industries
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The Casino Database Marketing Manager is responsible for the preparation, design, execution, and analysis of marketing initiatives within the Casino, Hotel, Marketing, and other areas to provide and optimize insights for key decision-making. This role involves validating data proofs for direct mail campaigns, developing strong relationships with internal departments and external vendors, and ensuring the integrity of the database.

  • Manage the planning, development, production, and targeting for all mass and direct marketing efforts.
  • Use SQL and databases in analyzing various data sources to develop queries and procedures for extracting and communicating required information.
  • Develop and maintain ad-hoc analyses, create dashboards and reporting tools to track key performance indicators (KPIs) and provide actionable insights to stakeholders, highlighting key findings on a recurring schedule.
  • Support our marketing initiatives through data-driven strategies, helping to enhance customer engagement, optimize marketing campaigns, and boost overall performance.
  • Review and interpret results from marketing initiatives and evaluate performance of mass hotel and direct marketing efforts and recommend improvements; oversees promotional pro forma and post analysis efforts, host coding, and other key parts of the marketing analytics infrastructure.
  • Manage and maintain the integrity of the customer database, ensuring accurate segmentation and targeting for marketing efforts.
  • Other job-related duties as assigned and instructed by management.
  • Strong background in data management and analytics.
  • Experience in the gaming or hospitality industry.
  • Proficiency in data analysis tools such as Excel, SQL, Power BI.
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