The Database Marketing Manager is responsible for set up on-property activations for marketing campaigns and communicate all property direct marketing needs to the CoE for fulfillment.
Prepare forecasts and pro-forma business reports to support the financial feasibility of proposed programs
Prepare unique property reporting as needed
Responsible for all database testing, integrity check, pulls for mailings and analyses
Develop new marketing campaigns
Test new marketing systems as required
Responsible for presenting to property leadership
Manage and develop a database analyst
Participate in monthly marketing calendar build to ensure proper reinvestment
Work with multiple departments
Analyze daily response rates and provides response reports for direct marketing programs
Understands and explains programs to customers and emphasizes the rewards and benefits to promote customer retention
Complies with all departmental and Company Policies and New Jersey regulatory requirements
Maintains confidentiality and proprietary information including business processes, customer lists, marketing plans and any other confidential information
Coordinate programs with appropriate departments to ensure smooth and effective interface
Exposure to casino related environmental factors including but not limited to second hand smoke, excessive noise, and stress related to servicing customers in a high pressure and fast paced environment
Bachelor's Degree in Business/marketing or related field and or equivalent experience
2+ Years of Prior Relevant Experience Experience in direct marketing or related work experience
Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
Free meals in our employee dining room
Free parking on and off shift
Healthcare, financial, and time off benefits
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community