Database Marketing Coordinator- Full Time (Harrah's Ak- Chin Casino)

Caesars Entertainment Corporation•Maricopa, AZ

50d

About The Position

ESSENTIAL JOB FUNCTIONS: Developments and executes effective marketing programs targeted to existing & new customers, including all customers and potential customers of Harrah's Ak-Chin. Analyzes data to create offers to improve customer profitability through increased visitation and incremental play. Runs various internal software programs to understand the database of customers and to target specific customer segments. Utilizes Microsoft Excel and Access to develop complex offers including mystery and multi-choice offers based on advanced queries and randomization. Sets up test and control segments within offers to facilitate analysis of program success. Manages relationships with print vendors to ensure production stays on time and is processed accurately. Interfaces with the corporate direct mail, loyalty marketing and internet teams on offer setup, analysis and special projects. Responsible for proofing direct mail, email, mobile, and web channels to ensure the correct offers are being sent to the right group of customers. Coordinates direct mail and email collateral reviews with internal stakeholders, and revises with sound judgment when necessary. Processes all redemptions after each promotion, event, gaming, dining, or hotel offer has concluded. Research all offer related issues requested from both internal and external parties. Responds to customer questions regarding account information and offers via telephone and e-mail. Measures and reviews performance against annual business plan and its key priorities. Periodic review of results and ad-hoc analyses to highlight areas of concern through database querying software. Able to maintain composure in a fast-paced fluid environment. Communicates frequently with senior team member(s) and is comfortable working with a team. ADDITIONAL JOB DUTIES: Conducts analysis of tests and offer success as requested. Serves as the Super User for new systems implemented by corporate. Adheres to regulatory, departmental and company policies. Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies. Acts as a role model to other employees and always presents oneself as a credit to Harrah's and encourages others to do the same. Other duties as assigned.

Requirements

Must possess excellent skills in project and people management, communication and writing
Must have great attention to detail and motivation to drive projects to completion
Must have working knowledge of Excel, Word, Access and query creation
Must be able to read, write, speak and understand English
Professional written and verbal presentation skills are necessary
Must be able to learn new computer systems quickly
Able to operate in a team environment and represent the company in a positive way
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Must be able to maneuver in all areas of the casino, bend, stoop, reach, kneel, twist and grip when necessary to complete the duties of the position
Must be able to utilize a computer and operate in office environment
Must be able to operate in a fast, multiple task environment, respond calmly and make rational decisions when dealing with customers and respond to visual and aural cues

Nice To Haves

Advanced degree in Marketing, Business/Economics, Engineering, Accounting, Statistics or other technical field preferred.
3â5 years' experience in managing data driven-marketing campaigns is preferred.

Responsibilities

Developments and executes effective marketing programs targeted to existing & new customers, including all customers and potential customers of Harrah's Ak-Chin.
Analyzes data to create offers to improve customer profitability through increased visitation and incremental play.
Runs various internal software programs to understand the database of customers and to target specific customer segments.
Utilizes Microsoft Excel and Access to develop complex offers including mystery and multi-choice offers based on advanced queries and randomization.
Sets up test and control segments within offers to facilitate analysis of program success.
Manages relationships with print vendors to ensure production stays on time and is processed accurately.
Interfaces with the corporate direct mail, loyalty marketing and internet teams on offer setup, analysis and special projects.
Responsible for proofing direct mail, email, mobile, and web channels to ensure the correct offers are being sent to the right group of customers.
Coordinates direct mail and email collateral reviews with internal stakeholders, and revises with sound judgment when necessary.
Processes all redemptions after each promotion, event, gaming, dining, or hotel offer has concluded.
Research all offer related issues requested from both internal and external parties.
Responds to customer questions regarding account information and offers via telephone and e-mail.
Measures and reviews performance against annual business plan and its key priorities.
Periodic review of results and ad-hoc analyses to highlight areas of concern through database querying software.
Able to maintain composure in a fast-paced fluid environment.
Communicates frequently with senior team member(s) and is comfortable working with a team.
Conducts analysis of tests and offer success as requested.
Serves as the Super User for new systems implemented by corporate.
Adheres to regulatory, departmental and company policies.
Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies.
Acts as a role model to other employees and always presents oneself as a credit to Harrah's and encourages others to do the same.
Other duties as assigned.