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The Database Marketing Analyst is responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain, retain, and grow existing customers. This role executes all aspects of data in regards to promotional analysis and coordinates with various print shops/mail-houses to ensure accurate and timely production, execution, and deployment of direct marketing campaigns and programs. The analyst is accountable for proofing, editing, and approving all marketing material and direct mail sent from the casino to the guest. They must have knowledge of database marketing principles and systems, with the ability to write and build queries and produce complex analytical, financial, and operational reports. The role requires the capability to present findings, make recommendations, and implement actionable takeaways. Additionally, the analyst will utilize and manipulate the company's internal transactional data from various sources to develop statistical analysis including data mining, model building, reporting, and other ad-hoc analytic work and projects.
