Data Solutions Marketing Strategist

Advance Media • New York, NY

5h • $75,000 - $85,000

About The Position

Advance Local is looking for a Data Solutions Marketing Strategist to join our
fast-growing Data team. In this role, you’ll develop and execute marketing
initiatives that position our data products and analytics solutions effectively
in the marketplace. With a strong understanding of brand positioning and content
creation, this position collaborates with cross-functional teams to drive
engagement and support sales efforts.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field or a combination of education and experience
• Minimum two years’ experience in marketing strategy, preferably in technology, data, or analytics sectors
• Strong understanding of marketing principles and brand management
• Excellent written and verbal communication skills
• Proficiency in content creation and digital marketing tools
• Ability to analyze market trends and translate insights into actionable strategies
• Experience working with data-driven products or SaaS platforms
• Familiarity with marketing automation tools
• Creative thinker with strong problem-solving abilities
• Collaborative mindset and ability to work across teams
• Detail-oriented with strong organizational skills

Responsibilities

• Develop and execute marketing strategies for data products, ensuring alignment with business objectives and market trends.
• Manage brand positioning within the data and analytics space to strengthen market presence and differentiation.
• Create compelling content to showcase platform capabilities, insights, and value propositions across multiple channels.
• Oversee integrated marketing campaigns across digital, emails, and paid channels, ensuring alignment with product positioning and business objectives.
• Manage marketing operations – including content calendar planning, CRM maintenance, and lead handoff processes – to ensure seamless campaign execution and strong alignment between Marketing and Sales.
• Collaborate with Sales and Audience Strategy teams to craft messaging that resonates with target audiences.
• Support the sales team by developing marketing collateral, pitch decks, and other resources to drive client engagement and conversions.
• Conduct competitive market analysis to identify emerging trends, benchmark performance, and inform strategic positioning.
• Develop and maintain marketing performance dashboards to track KPIs, optimize campaigns, and provide actionable insights to leadership.
• Collaborate with product and sales teams to align marketing strategies with product launches and revenue goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees