Part of the overall Analytics Group, the Data Science team is responsible for all data modeling, algorithm development, and creating machine learning and AI models. They develop techniques such as regression, classification, clustering, natural language processing (NLP), and more. Additionally, they focus on marketing analytics, using advanced data science techniques to analyze marketing performance, optimize campaigns, and provide actionable insights to enhance marketing effectiveness. â Core Responsibilities: Data Modeling, Feature Engineering, Sentiment Analysis, Propensity Modeling, CM3, Model Training & Testing, Forecasting, Multi-touch/Data-driven Attribution, etc. â Primary Tools: Databricks, Azure Synapse, Alteryx, Python, SQL As a Data Scientist, you will leverage your strong technical skills and experience to develop data science and AI solutions. This role requires a deep understanding of data science and machine learning techniques and the ability to collaborate with various teams to ensure data quality and actionable insights. Specifically, the Data Scientist will: