About The Position

Apple is seeking a data scientist to work on the Apple Services Digital Marketing team to help us understand public consumer feedback at scale, excavate insights to optimize our marketing and products, and monitor external brand relevancy. This person must have a deep understanding of statistics, machine learning techniques, digital marketing data and NLP to identify actionable insights and have the ability to successfully evangelize, educate, and enable within a very large organization.

Requirements

  • Bachelor’s degree with 3 years of experience in the data science field, or a Master’s degree in Data Science, Computer Science, or a related field with 2 years of experience.
  • Strong foundation in probability and statistics.
  • Proficiency in SQL and Python or R to work with large data sets.
  • Knowledge around supervised and unsupervised machine learning algorithms (regression, classification, clustering, decision trees, neural networks, etc).
  • Understanding of digital marketing data and KPIs, including Social, SEO, and Paid Media.
  • Ability to both solve problems with an analytical mind set and clearly explain findings and methodologies to technical and creative teams.

Nice To Haves

  • Familiarity with marketing measurement frameworks such as marketing mix modeling and attribution models.
  • Ability to partner and communicate effectively with cross-functional teams across marketing and engineering functions.
  • Proficiency in code collaboration /version control systems (e.g., Git, Github, GitLab).
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