Data Scientist
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About The Position
Imagine what you can do here. Apple is a place where extraordinary people gather to do their lives best work. Together we create products and experiences people once couldn't have imagined, and now, can't imagine living without. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do. APPLE INC has the following available in Culver City, California. Develop advanced analytics projects from conception to completion while supporting the digital advertising function. Develop A/B test experimentation design and analysis as well as multivariate testing. Employ relevant statistical and machine learning method to build predictive models. Develop roadmaps and requirements, identify risks, develop contingency plans, and evaluate impact. Work on Media Mix Model interpretation and follow up. This pertains to developing and building forecasting models across all media channels and partners. Develop cadence reporting for Marketing Lines of Business, including but not limited to Apple Arcade, Music, Books, News, One, TV+, Card, Pay, App Store, Podcast, MLS, Maps, etc., for performance and activation optimizations. Verify Quality Assurance on reporting data sets and automation documentation. Perform statistical analyses and modeling which will require exploratory analyses of the data distributions, hence, estimate probability density and probability mass function; probability density and mass functions are used to assess the data distributions and shifts over time. Work on synthesis and sampling which will enable the creation of synthetic controls to quantify the impact of a marketing strategy. Work on analytical modeling to support priority businesses and the development of tests, and assess the impact of different campaign strategies as well as each individual channel. Develop concise and significant analytic objectives from general business goals. General business goals may include but are not limited to: yearly marketing goals. (For example, 'Improving customer acquisition quality' can be the generic annual goal for marketing but defining metrics to measure 'acquisition quality', setting-up the analytical engineering processes to make the measure available, designing experiments and analyses to optimize quality are considered specific analytical objectives.) Identify new methods and technology to drive growth across cross-vertical portfolio of Apple products.
