The position involves transforming customer data into actionable insights to shape key business and marketing strategies. The role requires utilizing advanced analytics techniques to extract meaningful patterns and trends, translating them into actionable insights. The candidate will apply statistical analysis and data visualization tools to interpret complex data and drive informed business decisions. Responsibilities include delivering exceptional business intelligence through dashboards and executive reporting to evaluate customer engagement, digital interaction, and account performance, sharing insights with stakeholders. The role also involves leading the analysis of strategic initiatives to optimize customer journeys across digital and offline channels, identifying friction points, enhancing discoverability, and boosting conversion rates of omni-channel shopping experiences. The candidate will use advanced analytics to uncover customer shopping preferences, channel migration, and product affinity, identifying growth opportunities and driving targeted strategies while optimizing overall portfolio performance. Additional duties include consulting on experiment designs and data collection, assessing campaign performance, and effectively communicating findings and recommendations to senior leadership. The candidate will oversee customer behavioral and shopping funnel analytics projects from start to finish, providing actionable insights and recommendations to senior leaders. Collaboration with cross-functional teams across marketing, product, technology, and research is essential to ensure the successful launch of personalized digital experiences and growth-driven initiatives, including building dashboards for real-time campaign performance tracking and addressing technical issues. The role also involves managing target setting and developing tracking to monitor key performance indicators, collaborating with analytics teams to share learnings and techniques, and mentoring and training new and junior members.