Data Scientist II, SEM

Expedia Group•Seattle, WA

1d•$112,000 - $156,500

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Data Scientist II, SEM We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Interested in an inherently cross-functional role that gives you tremendous organizational exposure with senior leaders within the company? You will partner with Marketing, Product, Engineering, and Analytics organization to shape the future of SEM Landing Page experience. You will be responsible for crafting business cases, operational tests, and growth strategies. Your efforts will guide the SEM team to improve company revenue, reduce cost, increase customer engagement, and enhance the value of our brands. If you are seeking a collaborative, rewarding and dynamic learning environment where a sense of humor is essential, you will love Expedia’s Search Engine Marketing (SEM) team. SEM is a dynamic business, and we would not have it any other way. You will utilize your analytical skills to provide actionable insights on customers’ search behaviour, landing experience, marketing spend, audience targeting and whilst influencing senior leadership for positive outcomes. We love to test and learn and deliver high return on our investments.

Requirements

Bachelor’s degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.)
Minimum 2 years of experience directly related to the duties and responsibilities specified
Strong analytical skills, including data manipulation, financial analysis and processing large amounts of data to understand trends
Excellence in implementation, attention to detail and strong organizational skills
Expert scripting know-how (e.g., Python, R, SAS, SQL)
Foundational statistics experience (e.g., t-tests, distributions)
Shown success working cross-functionally

Nice To Haves

Experience in quantitative, mathematics, statistics, science or other fields is preferred
Familiarity with Google datasets and cloud platform is a plus
Familiarity with Google API a plus
Familiarity with landing page testing preferred
Experience in SEM, online advertising, paid search or e-commerce is a plus but not required
Strong quantitative, analytical, and problem-solving skills, combined with a high level of initiative and ability to thrive in a multi-tasking, dynamic environment
Experience in online marketing, e-commerce, or equivalent role with an analytical bend is preferred

Responsibilities

Lead the analytical effort in improving SEM landing page experience
Manipulate massive data sets using Python / SQL to identify and prioritize optimization opportunities
Create critical reporting dashboards in Tableau to monitor core KPIs in real time
Deliver impactful analysis regarding key market forces and apply analytics to present tangible business problems/actions (e.g. seasonality, auction changes, competitor actions, partner marketing strategy)
Communicate complex analytical topics in a clean and simple way to team
Automate and/or streamline repetitive processes to improve individual and team productivity
Use statistics, distributions and confidence intervals to support decisions based on data and implement solutions
Troubleshoot and identify root cause of operational issues (e.g., data quality, critical process degradation)
Test readouts and statistics application to improve reads and get better tests in place

Benefits

full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources
medical/dental/vision, paid time off, and an Employee Assistance Program
wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume