Data Scientist II - Search Engine Marketing (Measurement)

Expedia Group

3d • $112,000 - $156,500

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Introduction to the team We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. As a Data Scientist on Expedia's Search Engine Marketing team, you will support the growth marketing organization to execute on initiatives, whether through data or implementing business processes. It’s essential for you to be comfortable working with complex data and be able to effectively communicate actionable findings. You must be willing to go deep, navigate through ambiguity, and work in an environment where you partner with marketing managers, product teams, and technical partners to optimize SEM performance, scale innovation, and support strategic initiatives across global markets. Your search engine marketing knowledge, business acumen, and analytical skills will be put to the test as we bring on new initiatives and optimize existing marketing initiatives. Key responsibilities include owning data and reporting pipelines, analysis, and charting out the vision of the path forward. Managing a multi-million-dollar portfolio, you’ll help shape the future of growth marketing through experimentation, automation, and AI-first approaches, including the application of Generative AI to enhance campaign relevance and scale personalization. Working with partners, marketing managers and internal teams, data scientists ensure data integrity and develop actionable reporting and recommendations. This role will rotate across various channels and perspectives of our business, providing you with broad exposure to Expedia Group and the fundamentals of analytics, product, and marketing.

Requirements

• 3+ years of relevant work experience, Bachelor’s degree (or equivalent related professional experience)
• Search Engine experience in managing campaigns across Google, Bing, Yahoo, Naver, etc.is a plus
• Strong desire to understand online, offline, and mobile marketing from campaign execution to supporting infrastructure
• Demonstrated proficiency in Generative AI applications within marketing is essential, with a strong understanding of how to apply AI-driven solutions to optimize campaign performance and workflow automation
• Demonstrated experience in AB testing, modelling, analysis and research and coding
• Must be able to code in SQL, advanced excel know-how, and familiarity with Python
• Results-driven, possesses operational mindset with excellent analytical and problem-solving skills
• Collaborates cross functionally with strong communication skills to embrace and champion change

Responsibilities

• Design and execute robust testing frameworks (e.g., ad copy, coverage experiments), including setup, binning, and deep-dive analysis to inform strategy and improve performance
• Enhance testing velocity and workflow efficiency through automation and contributions to platforms like Marketlab
• Conduct competitive intelligence using external and internal data sources to identify market opportunities and inform SEM strategy
• Drive smarter data-driven actionable insights on how to optimize business and be comfortable doing teardowns to rethink business executions
• Embed AI-driven methodologies across SEM workflows from asset generation to optimization strategies to enhance campaign performance, accelerate innovation, and scale personalization across markets.
• Analyze the impact of key channel initiatives and provide actionable recommendations to leadership
• Communicate cross functionally (internally and externally) to design, implement, and enhance marketing products and campaigns

Benefits

• We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
• Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
• To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees