About The Position

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses! Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone! The Advertising Platform's Data Insights team is seeking a Client Insights Specialist for our App Store ads business! You'll join a new team that evaluates, sources, refines, and presents powerful insights to help our advertising customers get the most value out of their investment in Apple Ads. This team's data-driven and sophisticated analytical approaches use internal and external data sets to identify key opportunities (e.g., improving advertiser understanding of marketplace dynamics; assisting in design and execution of advertiser experimentation; conducting client pilots for new insights; analyzing unique, client-specific opportunities). In this role, you will identify the right metrics and work with our external-facing sales team to articulate strong narratives to our customers. As such, this individual needs the right analytical skill, storytelling prowess, and cross-functional experience.

Requirements

  • 2+ years of experience in the digital advertising industry.
  • Experience with media mix modeling.
  • Experience with Ads Measurement, Attribution, and incrementality testing.
  • Search engine marketing expertise.
  • App-install marketing experience.
  • Experience with channel partners (e.g., agencies, mobile measurement).
  • Extraordinary understanding of the digital advertising landscape and critical metrics for web/mobile/apps.

Responsibilities

  • Identify the right metrics for advertising customers.
  • Work with the external-facing sales team to articulate strong narratives.
  • Evaluate, source, refine, and present insights to help advertising customers.
  • Assist in the design and execution of advertiser experimentation.
  • Conduct client pilots for new insights.
  • Analyze unique, client-specific opportunities.

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What This Job Offers

Career Level

Mid Level

Industry

Computer and Electronic Product Manufacturing

Number of Employees

5,001-10,000 employees

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