Data Partnerships Director, LATAM

The Trade Desk•New York, NY

About The Position

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day. So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk! The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day. So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk! As Retail Data Partnerships Director, you will play a key role in executing against one of TTD’s most strategic initiatives: creating best-in-class working relationships with top retailers, helping them grow their retail media offerings by developing unique Audience and Measurement solutions that drive media performance for TTD advertisers. What we do: Drive strategic growth of our retailers’ offsite and business. This includes ongoing management across a dedicated portfolio of newly established & existing retail partnerships. Additionally, executive-level partnership & relationship-building, providing thought leadership & perspective to drive the retailer’s business forward, along with supporting go-to-market initiatives with internal The Trade Desk and external retailer sales team leads. Drive adoption of retail data across advertiser and agency partners. This includes education and evangelization of the power of Retail Data within overarching audience strategies and across full-funnel programmatic activations and within larger measurement frameworks. What you do: Take assigned account responsibility for representing The Trade Desk’s growing retail category, including ownership of our most strategic partnerships with retailers – liaising with C-Level stakeholders in their retail media business. Provide strategic consult and influence to help retailers launch and expand their offsite business in support of advertiser and agency business objectives Win new partnerships by identifying, pitching, closing, integrating, and launching new opportunities with priority retailers Drive data revenue growth on the platform aligned to the unique business objectives of the Retail Media Businesses Create and drive a strategic account plan to achieve revenue goals through existing business growth Help inform and implement guidance from operational counterparts to achieve greater consistency in the ways we support all marketplace retailers Collaborate closely with other internal retail data partner colleagues to elevate the collective team’s learnings, output within the organization and ongoing retailer growth Work cross-functionally with The Trade Desk’s technical account management, legal, marketing, and product/engineering teams to guide successful customer integrations Support commercial teams to drive adoption of data solutions Assure compliance with regulatory and contractual obligations Maintain regular communications and checkpoints with management to report on status and future opportunities

Requirements

The ideal candidate has worked within an agency, advertiser, data partner, and/or retailer and has these core experience characteristics:
You are an entrepreneur at heart and are intrigued by the opportunity to directly influence the entire landscape of programmatic advertising. Working with this client segment brings you ‘behind the curtain’ and into C-level conversations that shape major partnerships across the industry. You’re equally comfortable selling concepts to client-side and internal executives, get excited about new product offerings, and are a masterful relationship builder
Proven strategic thought leader who understands the programmatic and data landscape with a knack toward audience-first planning & buying approaches to help accelerate offsite media activation inclusive of retail data
Familiarity with foundational retail measurement solutions & performance-based outcome metrics (ROAS, iROAS, sales lift, etc.) in addition to reach & frequency standard industry media metrics.
Ability to build financial forecasts to support commercial negotiations and maintain internal management dashboards. Thrive in a fast-paced environment, are a creative problem-solver, communicate effectively and are adept at building internal and external relationships.
Standing and delivering a C-Level strategy & narrative to drive long term business growth
Challenging the status quo of Media/Data strategies to drive long term partnerships
Going beyond the CMO to engage C-Level stakeholders in Data & Analytics and beyond
Owning execution of C-Level vision across client stakeholders
10+ years experience creating and building differentiated relationships across Retailers, Data Partners and Advertisers
“Fluency in English and Spanish required, capable of presenting, negotiating, and building relationships across diverse stakeholders.”
Open to frequent travel across LATAM to support clients, partners, and on-the-ground initiatives.
Digital media expertise required; Familiarity with retail data, measurement, and digital identity highly preferred
Adept at working with Salesforce to build and maintain opportunities including contract lifecycle management. Proven communication, questioning and listening skills in formal and informal settings
Comfort with fast-paced, dynamic working environment with shifting priorities
Must be comfortable with complexity and thinking on multiple levels of abstraction; demonstrated use of critical thinking techniques
BA/BS Degree

Nice To Haves

Brand and or Shopper marketing experience at a Consumer-Packaged Goods company a plus
Digital media expertise required; Familiarity with retail data, measurement, and digital identity highly preferred

Responsibilities

Take assigned account responsibility for representing The Trade Desk’s growing retail category, including ownership of our most strategic partnerships with retailers – liaising with C-Level stakeholders in their retail media business.
Provide strategic consult and influence to help retailers launch and expand their offsite business in support of advertiser and agency business objectives
Win new partnerships by identifying, pitching, closing, integrating, and launching new opportunities with priority retailers
Drive data revenue growth on the platform aligned to the unique business objectives of the Retail Media Businesses
Create and drive a strategic account plan to achieve revenue goals through existing business growth
Help inform and implement guidance from operational counterparts to achieve greater consistency in the ways we support all marketplace retailers
Collaborate closely with other internal retail data partner colleagues to elevate the collective team’s learnings, output within the organization and ongoing retailer growth
Work cross-functionally with The Trade Desk’s technical account management, legal, marketing, and product/engineering teams to guide successful customer integrations
Support commercial teams to drive adoption of data solutions
Assure compliance with regulatory and contractual obligations
Maintain regular communications and checkpoints with management to report on status and future opportunities