The primary responsibility of this role is to support and enhance the organization's Salesforce CRM, focusing on lead distribution, pipeline management, system enhancements, and report building. This position will also serve as the project coordinator for user support, training, and continuous improvement. Additionally, this role supports day-to-day data operations, including pulling and preparing data lists, executing Salesforce operational requests, performing data quality checks, and ensuring data integrity across CRM, ticketing, and data warehouse systems. The ideal candidate is hands-on with tools like R, SQL, and Excel to manage and transform data efficiently.