Data Monetization Strategist

CapTech Consulting•Richmond, VA

About The Position

We are seeking a Sports Industry Consultant with a strong understanding of data, technology, and sports marketing to help shape the future of sports innovation. This role requires a strategic mindset and deep industry expertise, focusing on product strategy, scoring system architecture, digital engagement, and cloud-based solutions. The ideal candidate will have experience working with sports organizations, technology providers, or brand partners, guiding them in the adoption of modern solutions that enhance both athlete performance and fan experiences. While technical expertise is valuable, this role is more about understanding and applying technology rather than hands-on development.

Requirements

Experience working with sports organizations, technology providers, or brand partners
Understanding of data, technology, and sports marketing
Strategic mindset
Deep industry expertise, focusing on product strategy, scoring system architecture, digital engagement, and cloud-based solutions

Responsibilities

Leads and develops cross-functional teams to ensure impactful business outcomes and delivery excellence.
Meet regularly with stakeholders to ensure client satisfaction, resolving critical client satisfaction issues. Promptly escalates risks that affect client relationships or trust.
Establishes and nurtures collaborative partnerships with client stakeholders including Executives & Key Decision Makers.
Develop and execute data-driven strategies for teams, leagues, brands, and rights holders to enhance fan engagement, sponsorship value, and revenue growth.
Analyze market trends, consumer insights, and competitive landscapes to identify opportunities for innovation in sports marketing, digital products, and fan experiences.
Advise on sponsorship strategy, asset valuation, and partnership activations, helping clients maximize the impact and ROI of their sports investments.
Leverage fan and consumer data to create audience segmentation models, optimize marketing campaigns, and improve fan engagement across digital and in-person channels.
Guide clients on data rights ownership, governance, and monetization strategies, ensuring they maximize the value of first-party data while navigating regulatory and privacy considerations.
Support business development efforts by crafting compelling go-to-market strategies, sponsorship proposals, and strategic recommendations for clients.
Work with digital product teams to develop and refine fan-centric platforms, loyalty programs, and interactive experiences that drive engagement and monetization.
Provide strategic guidance on emerging trends, such as agentic AI, mixed-reality, sports betting, and new revenue models, to help clients stay ahead of industry shifts.
Collaborate with internal and external stakeholders to present research findings, lead workshops, and develop actionable roadmaps for sports organizations and brand partners.

Benefits

Generous PTO
Health coverage
Disability insurance
Paid family leave
Certification and tuition support
Digital on-demand learning courses
Mentorship
Skill development paths
Mental health and well-being platform that provides 1:1 care, group support sessions, and self-serve resources to support employees and their families through life’s ups and downs
Inclusive fertility and family-forming coverage for all paths to parenthood – including adoption, surrogacy, fertility treatments, pregnancy, and more – and opportunities for employer-sponsored funds to help pay for care
Company paid stipend program for personalized lifestyle benefits, allowing employees to choose benefits that matter most to them – ranging from vendors like Netflix, Spotify, and GrubHub to services like student loan repayment, travel, fitness, and more
Employee-led committees that embrace and incorporate diversity and inclusion into our day-to-day operations
Opportunities to engage in partnerships and pro-bono projects that support our communities.
Generous 401(k) matching and no vesting period to help you continue to build financial wellness