Data Driven Marketing Analyst - Performance Optimization

First American Payments Systems•New York, NY

22h

About The Position

Now is your chance to join an organization that drives change. We’re a company that’s consistently on top employer lists. Why join us: There is a reason we boast numerous awards like “Great Place to Work Certified” and “Best Place to Work” For Moms, Dads, LGBTQ, and VETS (just to name a few). At Deluxe, we know that great people make a great organization. We value our people so offer the typical benefits (401K, PTO, Medical, Dental) PLUS: Flexible time off, volunteer time off, paid maternity/paternity leave, tuition reimbursement, pet bereavement and more! A culture that keeps people. 42% of our team has been here over 10 years. When we asked our team why, we heard the people, benefits, family/home time, diversity, and team culture. FMCG Direct is the full-service data, analytics and marketing services agency of Deluxe Corporation – with decades-long experience helping clients gain the competitive edge they need to grow market share. Deluxe Corporation is a $2B trusted, tech-enabled solutions provider serving nearly 5 million small businesses and over 4,600 financial institutions. The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of our data-driven marketing campaigns. Analysts are responsible for building clear, engaging reporting collateral, identifying key insights, and driving program optimizations in collaboration with internal and external stakeholders. As an Analyst you will use Python, Java, SQL, and other tools to ingest and sanitize large datasets for performance attribution. Execute performance attribution and measurement processes to identify marketing campaign responders. Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or similar tools to assess attribution processes and campaign results.

Requirements

Bachelors Degree
Successfully completed coursework in statistics, math, economics, or related quantitative field
Experience with analytical and data visualization tools such as Tableau, Power BI, etc.
Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint
Must be 18 years of age or older

Nice To Haves

1 years of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc
Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once
Exceptional attention to detail and accuracy
Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences
Experience in professional or course work with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.

Responsibilities

Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi-structured datasets to prepare for performance attribution
Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders
Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results