Data Driven Marketing Analyst - Audience Design

Deluxe Financial Services-posted 3 months ago
$88,900 - $88,900/Yr
Full-time • Entry Level
New York, NY
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This is a great opportunity for anyone planning on graduating spring 2026! This role starts July of 2026 in our NYC office. The Audience Design team is responsible for analyzing complex business problems and issues using data from internal and external sources to provide insight to decision makers. Analysts identify and interpret trends and patterns in datasets to locate influences utilizing established mathematical/statistical methodologies. As an Analyst, you will utilize BI tools (AWS, Python, R, SQL, Excel) to create datasets for omni-channel marketing campaigns and extract data for product and customer recommendations. Develop and implement statistical models.

  • Uses business intelligence (BI) toolsets (e.g., AWS, Python, R, IBM SPSS, SQL, excel and similar) to build targeted datasets for omni-channel marketing campaigns.
  • Participate in data mart queries to extract relevant information and develop recommendations at the product, customer, segment, and business unit level.
  • Uses R and Python to develop, test, and implement statistical response, performance, and lookalike models to drive campaign results and product alignment.
  • Partners with internal team members to develop KPI's derived from multiple data sources to enable new insights and future decision-making.
  • Bachelors Degree
  • Successfully completed coursework in Computer Science, Mathematics, Economics, Statistics, or related field with data analytics coursework
  • Educational/Work experience with Microsoft Excel
  • Experience in R or other statistical modeling tools
  • Experience in python and other big data tools and languages
  • Experience of SQL, IBM SPSS, Access and/or other database structures or big data tools
  • 1 year of experience in use of statistical modeling tools and big data tools
  • Highly motivated, results-oriented, and proactive, with an ability to prioritize and manage several projects at once
  • Exceptional attention to detail and accuracy
  • Ability to work well independently and with others, comfortable with a high level of responsibility
  • Exceptional written, oral, and interpersonal communication skills
  • Ability to gain consensus and drive projects forward in a fast-paced, challenging environment
  • Healthcare (Medical, Dental, Vision)
  • Paid Time Off, Volunteer Time Off, and Holidays
  • Employer-Matched Retirement Plan
  • Employee Stock Purchase Plan
  • Short-Term and Long-Term Disability
  • Infertility Treatment, Adoption and Surrogacy Assistance
  • Tuition Reimbursement
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