Join us in revolutionizing an entire industry's customer engagement. We prioritize human connection through technology. If you're driven by purpose and want to make a meaningful impact on people's lives, this is the place for you. Our team challenges norms with the support of a trusted American brand. A leading professional services firm found that AAA Life associates demonstrate some of the highest levels of commitment, empathy, and dedication when compared to top U.S. companies in a benchmark analysis. We have the privilege to offer our products to tens of millions of Americans that make up the AAA member base. Our focus is on "working families", "everyday Americans", "ordinary citizens", "mainstream population", and "average income households", providing life insurance products that truly impact people's lives. The Analyst, Data and Audience Activation, is responsible for refining and enabling our audience activation strategy across all addressable marketing channels. This position supports the implementation, automation, and optimization of cross-channel campaigns using modern campaign orchestration platforms (e.g., Adobe Journey Optimizer, Salesforce Marketing Cloud, Oracle Responsys, Iterable), with an emphasis on generative AI to automate workflows, streamline procedures, and enhance marketing efficiency. The Analyst will leverage mid-level analytical capabilities and platform experience to manage, analyze, and interpret customer and campaign data, delivering data-driven insights that improve targeting and increase campaign ROI. This is a hybrid position in our Livonia, MI office.