Data & Analytics Senior Analyst BI, GOC

WPP PLC • Bogota, NJ

38d

About The Position

The Senior Associate partners closely with cross-functioning Analytics, Planning and Investment teams to support data operations and performance optimizations. You should have a growing understanding of tools within the media analytics and research space, as well as experience in data collection, quality, and governance to facilitate reporting and modeling.

Requirements

• Bachelor's degree in a quantitative field (Statistics, Economics, Math, Business, or Sciences preferred) with 2+ years' experience in data analytics or BI.
• Experience with data operations preferred but not required.
• Strong analytical and problem-solving skills with a proven ability to communicate across written, verbal, and presentation formats.
• Proven ability to manage competing priorities, adapt to change, and operate independently in a fast-paced environment.
• Collaborative mindset with experience working across cross-functional teams.
• Hands-on experience with key platforms preferred:
• Preferred: Power BI, DOMO, Tableau, Google Analytics, SQL
• Ad Tech: Flashtalking/Innovid, GCM, Trade Desk, Amazon DSP
• Coding: R, Python, SQL (preferred)
• Media Buying: Prisma (preferred)
• Research Tools: Kantar, Cint, Upwave, Circana, 1P lift studies

Responsibilities

• Own the integration and organization of media data across platforms / Partners (e.g., Paid Social, Display, Video, Search, Programmatic)
• Conduct thorough data cleaning, transformation, and QA to ensure consistency and reliability
• Partner with cross-functioning Data Operations teams to validate data pipelines, troubleshoot issues, and maintain data alignment
• Maintain documentation of data sources, logic, and processes for transparency and auditability
• Proactively identify data discrepancies, recommend solutions, and escalate as needed
• Assist in maintenance and optimizations of recurring performance dashboards and KPI tracking (e.g., ROI, purchase intent, site analytics).
• Stay informed on evolving media platforms and data specs to inform best practices

Benefits

• Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and , and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees