BNY Mellon-posted 12 months ago
$90,000 - $135,000/Yr
Full-time • Mid Level
New York, NY
10,001+ employees
Credit Intermediation and Related Activities

The Content Manager at BNY Mellon will play a crucial role in developing and executing a content strategy that aligns with the goals of the Data & Analytics team. This position involves crafting various types of content to enhance brand awareness and support marketing initiatives, while collaborating with cross-functional teams to create high-impact materials. The role requires strong project management skills to oversee content delivery and optimize performance through data analytics.

  • Develop an impactful content strategy that aligns with the division's goals and target audience.
  • Shape the narrative and build brand awareness by crafting diverse content including reports, blog posts, scripts, and social media campaigns.
  • Collaborate with cross-functional teams to identify content opportunities and create high-impact content.
  • Manage the content calendar to ensure timely delivery of content for marketing campaigns and product launches.
  • Oversee external content creators to increase internal capacity for content production.
  • Optimize content for SEO to enhance organic search rankings and website traffic.
  • Leverage data and analytics tools to measure content performance and drive strategy improvements.
  • Stay updated on content marketing trends and best practices.
  • Bachelor's degree in journalism, creative writing, marketing, or a related field.
  • 5+ years of experience in content strategy, content marketing, or content creation.
  • 2+ years of B2B or SaaS content marketing experience, ideally in fintech or financial services.
  • Exceptional writing skills with experience in crafting high-quality content across various formats.
  • Excellent communication skills to simplify complex information for diverse audiences.
  • Strong understanding of SEO best practices and marketing automation platforms.
  • Expertise in using analytic tools to measure content performance.
  • Strong project management and organizational skills.
  • Experience in financial services or fintech industries.
  • Familiarity with content marketing trends and advancements.
  • Highly competitive compensation
  • Generous paid leaves including paid volunteer time
  • Access to flexible global resources and tools for personal and professional growth
  • Wellbeing programs to support health and resilience
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service