Data & Analytics Content Manager

BNY Mellon • New York, NY

422d • $90,000 - $135,000

About The Position

The Content Manager at BNY Mellon will play a crucial role in developing and executing a content strategy that aligns with the goals of the Data & Analytics team. This position involves crafting various types of content to enhance brand awareness and support marketing initiatives, while collaborating with cross-functional teams to create high-impact materials. The role requires strong project management skills to oversee content delivery and optimize performance through data analytics.

Requirements

• Bachelor's degree in journalism, creative writing, marketing, or a related field.
• 5+ years of experience in content strategy, content marketing, or content creation.
• 2+ years of B2B or SaaS content marketing experience, ideally in fintech or financial services.
• Exceptional writing skills with experience in crafting high-quality content across various formats.
• Excellent communication skills to simplify complex information for diverse audiences.
• Strong understanding of SEO best practices and marketing automation platforms.
• Expertise in using analytic tools to measure content performance.
• Strong project management and organizational skills.

Nice To Haves

• Experience in financial services or fintech industries.
• Familiarity with content marketing trends and advancements.

Responsibilities

• Develop an impactful content strategy that aligns with the division's goals and target audience.
• Shape the narrative and build brand awareness by crafting diverse content including reports, blog posts, scripts, and social media campaigns.
• Collaborate with cross-functional teams to identify content opportunities and create high-impact content.
• Manage the content calendar to ensure timely delivery of content for marketing campaigns and product launches.
• Oversee external content creators to increase internal capacity for content production.
• Optimize content for SEO to enhance organic search rankings and website traffic.
• Leverage data and analytics tools to measure content performance and drive strategy improvements.
• Stay updated on content marketing trends and best practices.

Benefits

• Highly competitive compensation
• Generous paid leaves including paid volunteer time
• Access to flexible global resources and tools for personal and professional growth
• Wellbeing programs to support health and resilience

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees