PUBLICIS GROUPE-posted about 2 months ago
$51,000 - $62,300/Yr
Full-time • Entry Level
Birmingham, MI
5,001-10,000 employees
Professional, Scientific, and Technical Services

Razorfish is looking for an Analyst to join its Data Science and Analytics practice. This is an analytics, research, and consulting team that delivers data-driven insights to our clients. Each member of the team is aligned to one or more clients and works closely with other Data Science team members, our clients, and colleagues across other disciplines such as: Client Management, Strategy, Search, Social, Media, User Experience, and Technology. In this role you will contribute to data-driven projects across one or more client accounts. You will have support from data leadership and fellow analysts. Core areas of focus for this group include applications in measurement planning and strategy, customer segmentations, testing frameworks, measurement and optimization solutions, performance reporting and analyses, personalization, and forecasting.

  • Learn all facets of the data from its origin and extraction to its interpretation and use
  • Understand Razorfish's data capabilities and how data fits into a client's overall strategy
  • Understand the breadth of data services and crafts
  • Help to manage data team responsibilities within cross-capability projects
  • Identify / focus on key issues and objectives based on internal and client needs with oversight
  • Active listener and seeks to positively contribute to internal discussions
  • Prepare internal and client presentations with oversight
  • Write clear and concise summaries of own work
  • Participate actively in meetings with internal and external clients
  • Prioritize work to meet internal and external client deliverables
  • Identify when a request should be completed by the data team
  • Identify points of contact within internal and external clients
  • Understand internal and client-specific data tools and platforms for reporting and analysis
  • Assist in vendor and platform assessments
  • Proactively identify own learning gaps and seeks to answer them through internal resources or asking experts
  • Translate data into visuals (charts and graphs) that demonstrate the findings and can contribute to client presentations in PowerPoint
  • QA and ensure data integrity at collection, extraction, and activation point
  • Contribute to a learning agenda / measurement plan with guidance
  • Begin the process / build the basic structure of implementing a measurement program with guidance
  • Proficient in standard CRM key performance metrics such as, Email click through rate, offer redemption rate, incremental sales, incremental margin and approach to measurement
  • Extract, cleanse, and analyze data, identify trends and anomalies
  • Show foundation to derive insights from extracted and manipulated data
  • Demonstrate foundational ability to synthesize implications ("so whats?") from analysis
  • Use these insights to provide hypotheses and useful recommendations to advance KPIs
  • Experience in a business environment, preferably with experience successfully working with or adjacent to digital media or an intensively client-focused model, such as an external consulting or marketing services firm
  • Has working knowledge of statistical concepts / coding languages (or deep knowledge of statistical concepts that have not yet been applied in a marketing context)
  • Familiar with basic functions of Excel, including Pivot Tables and lookup formulas
  • Familiar with base case statements for SQL and RegEX
  • Familiarity with BI/Visualization tools
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
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