Data Analyst

T. Rowe Price • Owings Mills, MD

1d • $69,500 - $148,000 • Hybrid

About The Position

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity. Join us for the opportunity to grow and make a difference in ways that matter to you. About This Position We are seeking a Data Analyst, Individual Investor (II) Segment Marketing who will provide strong quantitative and critical thinking skills to help deliver a high-impact strategy for II client segments. Analysts don't just analyze marketing outcomes; they are active in the creation and delivery of data driven marketing campaigns. This end-to-end view is essential in building evidence and intuition on the overall effectiveness of our marketing efforts. Role Summary Marketing analysts play a key role in the overall growth value chain in the Individual Investors distribution team. This role is accountable for delivering value through unearthing client insights, driving testing in marketing and experiences, and assessing campaign and segment level performance. If you are curious about human behavior, thrive in hypothesis driven environments, and enjoy combining creativity with evidence-based thinking, this is a role for you!

Requirements

• Bachelor's degree or the equivalent combination of education and relevant experience AND 2+ years of total relevant work experience

Nice To Haves

• Demonstrate creativity, curiosity, and passion for data analysis, with proficiency in Excel, Power BI, Tableau, or SQL; Python experience is a plus.
• Possess strong quantitative analytical skills, effective problem-solving abilities, and the capability to work independently and collaboratively.
• Exhibit excellent communication skills and a proven ability to cultivate and nurture relationships; results-oriented with accountability and ownership.
• Bachelor’s degree in Business, Finance, Economics, or Math, with eagerness to learn, especially in marketing.

Responsibilities

• Test Design, execution, and post testing analysis: Working primarily in our marketing technology platforms, build and tests single and multi-campaigns to drive greater client engagement and mutual benefit.
• Execute components of multichannel marketing plans aligned to specific populations of prospects and clients.
• Channel Performance Analysis: Continuously monitor and analyze the performance of various distribution channels.
• Identify trends, assess the effectiveness of strategies, and provide recommendations for optimization.
• Analytical Reporting: Prepare detailed analytical reports and presentations, translating complex data into clear, actionable insights for stakeholders.
• Measure success and impact of channel and segment marketing plans by monitoring key performance indicators to inform future development of programs. May provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments.
• Modeling and Forecasting: Develop, adapt, and refine forecasting models to support strategic planning and goal setting.
• Utilize advanced data modeling techniques to provide actionable insights and guide decision-making processes.
• Supports internal and external elements necessary to the successful execution of segment marketing plans, including working with necessary internal marketing and distribution partners, ensuring all legal and compliance obligations are satisfied, and sharing all necessary content with external partners for review and approval.

Benefits

• Competitive compensation
• Annual bonus eligibility
• A generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level