Data Analyst, Optum Marketing (Eden Prairie, MN)

UnitedHealth Group•Eden Prairie, MN

23h

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. Optum is seeking a Data Analyst to join our Marketing Analytics team, supporting enterprise‑wide marketing measurement, attribution, and performance reporting. This is an individual contributor role for an analytically strong professional who can translate complex data into actionable insights that drive business growth. The ideal candidate brings a strong analytical mindset, thrives in a fast‑paced environment with a high degree of ownership, and is equally comfortable working with technical data as they are communicating insights to non‑technical business leaders. This role will be instrumental in ensuring the Customer Data Platform (CDP) delivers measurable business value by enabling high‑quality analytics, consistent metrics, and actionable insights across marketing teams.

Requirements

2+ years of applied data analysis experience, including the ability to frame insights into compelling stories for business stakeholders
Experience working with customer-level, campaign, or engagement data in a marketing or analytics context
Experience with marketing analytics platforms and tools, including Adobe Customer Data Platform (CDP), Marketo, Eloqua, and visualization tools such as Power BI, Tableau, or DOMO
Proficiency with data analysis and querying tools such as Excel and SQL
Results driven mindset with the ability to operate effectively in a dynamic, evolving environment
Solid organizational skills with the ability to manage multiple priorities and deliverables
Comfort working in ambiguous problem spaces with limited upfront definition

Nice To Haves

Experience working across multiple technologies, datasets, and analytics tools
Strategic and creative problem‑solving skills, with the ability to think holistically while executing tactically
Proactive mindset with the ability to identify issues early and act decisively with minimal oversight
Solid verbal and written communication skills, with attention to detail
Ability to collaborate effectively across marketing, analytics, and technology teams

Responsibilities

Serve as a key analytics partner for the Customer Data Platform (CDP), supporting reporting, insight generation, and business adoption
Partner with marketing and business stakeholders to understand objectives, define requirements, and deliver analytics solutions that support decision‑making
Lead discovery sessions to capture business questions, data needs, and success metrics for dashboards and analytical deliverables
Gather, document, and analyze business requirements across multiple channels and customer touchpoints
Perform data exploration and analysis to identify trends, risks, and opportunities related to campaign effectiveness, engagement, and conversion
Translate analytical findings into clear, actionable insights and recommendations for both technical and non‑technical audiences
Identify and assess new and existing data sources needed to meet evolving business and reporting needs
Develop a strong understanding of data structures, limitations, and dependencies, asking the right questions to ensure high‑quality outcomes
Collaborate with Advanced Analytics partners to support predictive models and advanced measurement efforts, as needed
Manage large and complex datasets to support campaign measurement and reporting
Partner with marketing teams to ensure accurate campaign tracking across online and offline channels
Monitor key performance metrics and operational processes to proactively identify issues or anomalies and coordinate timely resolution
Contribute to the ongoing standardization of metrics, reporting frameworks, and self‑service dashboards