Data Analyst - SEO
This job is no longer available
There are still lots of open positions. Let's find the one that's right for you.
About The Position
Newfold Digital is seeking an experienced Data Analyst - SEO to support our digital marketing efforts by developing and maintaining performance dashboards, analyzing visitor behavior, and identifying optimization opportunities. In this role, you will provide actionable insights to enhance our SEO strategies and video channel performance, working closely with cross-functional teams to ensure accurate data tracking and analysis. The ideal candidate will have a strong background in marketing analytics, web analytics tools, and data visualization. As a Data Analyst - SEO, you will be responsible for publishing and maintaining a standard set of SEO and video performance dashboards and scorecard reports, ensuring that the data is accurate and up-to-date. You will analyze site visitor behavior and engagement to identify optimization opportunities, inform site design changes, and help prioritize these opportunities based on value, potential, effort, and resources. Additionally, you will analyze and report on SEO performance metrics, including keyword rankings, organic traffic, and revenue attribution, as well as video content performance across platforms like YouTube and Facebook. Your role will also involve assisting in the analysis and reporting for A/B testing focused on conversion rate optimization, providing data-driven recommendations to enhance user experience and performance. You will coordinate with technical teams to ensure accurate and comprehensive web analytics implementation and tracking across acquisition channels. Proactively monitoring customer behavior on our websites to detect potential issues, assisting in determining root causes, and working to resolve errors will be key aspects of your responsibilities. Furthermore, you will identify opportunities to continually optimize web page performance and drive SEO improvements, utilizing SQL and other tools to query and join data from multiple sources for comprehensive analysis and reporting.
